Colin Charles Agenda

What has happened to Dell’s online shopping experience?

I tried to buy a Dell laptop in Malaysia. The old way was such that I would place the order online, and checkout with my credit card. A process that would take 10-15 minutes.

The new way? Configure it, and call up someone at Dell. They then send you an email within a few hours. You are meant to then go pick it up at a distributor, and pay them via cheque or cash. No more credit cards. 

So I walked to the Lenovo store in MidValley. Plonked down my credit card (an Amex was accepted; and there was no extra 2% charge like you may get at Low Yat), and walked away with a Lenovo laptop, with the same 3-year next day on-site business warranty. I think I even saved some money compared to the Dell that I was speccing out.

I have to admit that this is a step back for Dell in Malaysia. The contrast to Apple? It takes about 5 minutes to configure everything and just make payment online. It’s that easy. Even many of the monitors I used to enjoy buying now basically say “call dell”. This can’t be a good way to move the company forward, eh?