Archive for 7/1/2018

It’s never really about the product

From an excellent Medium post: The 3 Most Important Things I Know About Consumers I Learned From Bartending:

  1. It’s never really about the product – people drink to feel (or to stop feeling) something. True again about buying clothes. “Understanding these needs goes a long way. You almost never want to speak or market directly in terms of these needs, because it freaks people out and breaks the “magic” of what they’re doing, but understanding the deeper motivations goes a long way in building rapport.”
  2. People want to be guided – so true, I always do say, “what do you recommend?” For me, it makes or breaks my visit to the place; a passionate person would give me a recommendation they themselves consume, rather than what they think I would like to consume. Interesting to also see that people care about what others do… “Social proof is a powerful thing. And with great power comes great responsibility.”
  3. Consistency vs. Novelty – Customers want rapport with you (and themselves). “People love new. They love novelty.”

Giving stuff away gets people engaged (well yes, who doesn’t love a free lunch?).

Perhaps the biggest takeaway is also that people want to like you, and they do want others to like them (and they also want to like themselves).

So when making products, think about fulfilling all these needs.

Reading more, writing more

People around me say I’m well read, or consume a lot of reading materials. That may be true, but lately I feel like I’m in a bit of a constant cycle of going through my subscriptions, and reading shorter form stuff, with a lot more context switching than I expected.

So it was kind of a great surprise that I managed to sit thru and polish off one book on my Kindle in the last day: What Men Say, What Women Hear: Briding the Communication Gap One Conversation At A Time by Linda Papadopoulos. In hindsight, all I can say is I wish I read this book much earlier. I highly recommend it, and maybe will export my notes later, but this quick 240 page read released in 2011 is what I consider “life changing reading”. You really can bridge the he-says/she-says gap.

But back to my point of reading more. It’s probably worth consuming, and then also having some output. Which is why I aim to blog more (I mean I have thousands of notes in Evernote; but that isn’t shared, is it? Current count: 21,457).

Last year started off like this, but I lost momentum as the year progressed; in the first week, I finished reading Choose Yourself by James Altucher. It’s kind of a good book to read once, around the time of the New Year’s, I would reckon.

I don’t know if my thoughts or commentary are worthwhile on issues that I don’t directly involve myself in, but if I’m going to read and even have a one liner comment, I’m thinking it makes sense to blog it. Sure it can also be federated to Twitter. Importantly though is I have my searchable archive on the Web. And I think this is what the crux of blogging is all about – I don’t only have to produce signal all the time, sometimes noise can be good too. (after all, isn’t that the premise of social media? We create a lot of noise, and it seems to work too.)

A blog I once thought was extremely popular in its space, I finally came to realise has quite a pathetic readership on a per article basis. Maybe this is because while RSS isn’t dead, you can’t help people trying to not extend its use (Google Reader’s demise was really an issue).

Anyway, back to my thoughts on consumption. Consumption has to be coupled with some kind of action, beyond it being all in my head. I’m using this process to expose my brain, and clear it up for other more important things.

I also think that there’s plenty of insights one can gain from reading all those news subscriptions I have. One more thing: trying to get reading more stuff, faster. No point going below Instapaper 500, only to see it bloom to 780 again. I’m going to make it more manageable again.

Time is something you can’t get back again which is why I liberally zap thru podcasts these days. I prefer audiobooks.

So while I don’t think I can read 52 books this year, I should feel good if I finish 20 books this year? And remain on top of all my subscriptions: NYT, WSJ, FT, The Economist, Nikkei Asian Review, The New Yorker, The Guardian, Atlantic Monthly (thanks to a friend’s kind gift!), and Monocle. The rule of going thru the item the moment you get it, is very important. I also have a habit of picking up Bloomberg Businessweek in airport lounges; a great resource, but if I’m to stick to my plan of seeing the airports less, I may eventually think of getting a subscription to that (or at least ensuring the Club’s library has a copy). I occasionally also enjoy Harvard Business Review (at the Club and online). Needing to “re-integrate” to Malaysia again, I think I might have to start consuming The Edge daily/weekly, because that’s probably the only sensible newspaper that exists in the country.

So, let’s see how much I can read, how much I can write, and how all this consumption (and output) helps me get great stuff done on a daily basis (connecting the dots, strategy, outreach, ideation, etc.)

P/S: a timely tweet that seems to be going around:


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