Colin Charles Agenda

This is a busy week for the MCMC. They’ve just announced that Mobile Number Portability (MNP), will now be a reality (a rather delayed reality. There is a FAQ available. Key things to note:

• Don’t terminate your mobile number before porting – only active numbers can be ported
• If you’re contractually bound (12 months, etc – such offers apparently can exist, with incentives to consumers) porting will be denied (unless you break your contract, I guess)
• Prepaid users beware – all existing credit doesn’t transfer over – so use it all up!
• A request to port, therefore, is notice to your current provider to terminate subscription
• Porting can take between 5-10 business days (utter bollocks, this kind of thing should take hours)
• You may get suspended international roaming during porting, so beware

Its about time. It will only cost a minuscule RM25 to change the provider. Customer service will clearly have to improve (this would be the sole reason I move off a network, IMHO)

A long time ago, Adam (017 – now owned by Maxis) used to offer “free calls” to 017 numbers, for users on a postpaid plan; plus they had the cheapest prepaid options. I was a heavy phone user in those days – it was a long time ago, during the Nokia 5110 days (so late 90s?).

Wonder how many new service offerings like this will crop up? Optus has free 20 minute calls to Optus customers (Yes Time, from 8pm-midnight), 3 has free 3-to-3 calls for 10 minutes anytime of the day, and so on. But knowing what service provider people are on, is key. This is the main reason I carried 2 SIM cards (and phones) in Melbourne.

Well, here’s to saying goodbye to 012/017 being Maxis, 013/019 being Celcom, and 016 being DiGi.

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I’m sitting here at a talk about the mobile industry now, and its all mostly focused on an overview of the mobile platform(s). Its basic (for me, but from the wide range of attendees, I think they got a lot out of it)… Location based services, APIs, Java, XHTML, all the joyous buzzwords. There’s plenty to do in the mobile industry, in terms of content creation in Malaysia (and Australia, fwiw). Lots of sites don’t have mobile specific sites, and scrolling, etc. is a pain.

Wild idea being thrown around in my head… Content creation isn’t complicated. At the last government event I attended, apparently, MOSTI has got lots of money to throw around. Some of the amusing things people got 5-figure funding for, included a guide to Malaysian beaches (not mobile related) available. Smells to me like a weekend hack for easy money.

Bandwidth is a problem… Metered bandwidth per kilobyte/megabyte isn’t something many in Malaysia think about (anyone in Australia knows the pain of this – but limitations make us present content better, IMHO). Its expensive. But I think this is a problem that will fix itself, as mobile data becomes more ubiquitous.

Then comes how to monetise this whole shindig. An interstitial does not work – they are annoying, they are a waste of bandwidth, and Mowser tried them and I believe removed them because they were largely a failure.

Mobile AdWords? Google doesn’t believe there is a market for this in Malaysia (or maybe anywhere else outside of the US). Its chicken-and-egg – till a market is built, Google won’t enter it, I’d guess.

Banners? The Star has it on their mobile site. They don’t have any public information as to how successful they’ve been. But this seems like the strongest option, currently – use an ad system powered by Slash, go out to advertisers and create unique tiny banners for them. However, this goes beyond the weekend hack idea… and that just becomes too much work.

Location based services tied into a mobile website. This could work… My social life is largely unplanned (professional life on the other hand is driven by calendars, that SMS me of appointments, even). Say I’m around the MidValley Shopping Mall, its 12:10am, and I decide I have time to kill. Access the site, it figures that there’s activity at MidValley at that time: bowling, The Dark Knight in Gold Class starting in 10 minutes, etc. Book a ticket through the site, get a commission? Banner ad for bowling, so its a “promoted” link/sponsored link, over the regular stuff (again, breaks the weekend hack rule).

If data is always on, coupled with your location, if you’re near a Burger King, it might blast you with ads saying “bring this coupon in, buy a meal, get a free ice cream”. Bluetooth based advertisers, beware – always on data+location will kick you in the nads.

OK, talk’s over, time to be social! Looks like we won’t have the Google talk after all… Thanks again to Daniel for organising this…

Picking up my mail today, there was the venerable Expat Magazine in my inbox. Out came a DiGi flyer, offering their business plans. What interested me?

Worker Finder™
Worker Finder™ will tell you where each employee is – based on the nearest base station to the location of the employee’s mobile phone. All with the convenience of an online interface.

Find out more, at their mobile enterprise page. RM40 for 200 searches (“pings”, if you must).

This is smart. I mean, the facility has existed ever since cell towers came to play, just why hasn’t anyone monetised on it before? Kudos to DiGi on finally, trying to.

Brings up questions of privacy though. As an employee, would you want to turn off your business phone, after hours, for fear of your office tracking you? If you were planning to skive off work, would you turn the phone off before leaving, in the event that this service tells you the last recorded cell phone tower?

Lots of thoughts, though I’m assuming once this is offered to parents, they’ll have an added bit of piece of mind, for their children. After all, isn’t the excuse to buying kids a mobile phone these days, because of safety?

I was at part of the Open Mobile Exchange at OSCON today, so here are a few scraps of notes that I found interesting (from various speakers).

While we do live in the shadow of the iPhone now, this is going to change.

Every person in the modern world uses Linux multiple times EVERY DAY (even if you don’t know it). Linux is everywhere.

The AppStore is something that’s making the iPhone rock. The reason Windows is so popular, is because there are so many applications. This is changing in the open mobile world: think Android, for example.

There are 3.3 billion mobile phones (more than PCs, cars, telephones, credit cards, and TV even).

When Apple sends a million phones in the weekend, its a drop in the ocean when Nokia sells a million phones a day! The iPhone is about usage (German iPhone users use 30 times more data; Google notices 50 times the number of searches from iPhone usage)

• User Interface – Vimeo has a video, “OpenMoko train wreck” which compares to why its a FAIL versus the iPhone
• Access to Device Characteristics (camera, location, accelerometer, network, security, privacy) – today you really don’t get access to this, this needs to happen, really!
• Standards
• Performance – Firefox 3 for example, is very performance oriented. Remember, we’ve become bandwidth gluttons (webpage size has tripled since 2003… 22 times since 1995!). We’ve all been spoiled by having high broadband connection… look at Yahoo!’s 14 Performance Rules (34 today).

There are numerous mobile web browsers, and so little documentation about them today.

Leveraging Mobile Open Source for New Wireless Apps and Services
Stefano Maffulli, Funambol Community Manager
(instead of Hal Steger)

• Push email, PIM synchronisation
• Younger generations are using more than just voice, in mobile – its SMS, data, chat
• Nokia Ovi (http://www.ovi.com/) – Nokia is using this to monetise user generated content

Average American gets 3,000 visual stimulus messages per day. That’s a lot of advertising!

Talk was given by Jaana Majakangas, from Nokia Corporation. I’ve been interested in NFC ever since I heard about it, as its something Maxis has been trialling for a while in Malaysia. It reminds me of rewinding back many years (maybe a decade ago?) when Celcom was trying to allow people to purchase a Coke from select vending machines, using SMS (no cash!). That never took off, but maybe NFC will be right, soon… Current limitation? Lack of devices – one in market (Nokia 6131) and another announced, but not in market. Also, the standard (JSR 257) has been extended by Nokia, which is always an issue for other implementers.

Some quick notes:

• JSR 257 is what this is all about.
• Simple wireless protocol between NFC compliant tags and devices in close proximity. New business opportunities for mobile operators, banks, retailers, transport operators, etc.
• You can share content between phones/pair devices like Bluetooth. You can get further information by “touching” smart posters. Your phone can be your credit card for payment… it can also be your travel card.
• Service discovery. Nokia has got extensions to the JSR 257 standard for this in their implementations.
• Think outside of the box, be innovative, the technology is there, there are many use cases
• Contactless communication API has been around since 2004. RFID tag, smart card, visual tags. Java applications to access the hardware capabilities (RFID for instance).
  - NDEF tag (RFID tag, with NFC standard)
• There is a dedicated Connection interface for different targets. You will get a notification when a transaction has happened.
• When you discover a target, the application will get a notification. It has the URL that you will open the connection with. Communicate… then close connection.
• Nokia 6131 NFC has extensions to JSR 257: get the SDK at Forum Nokia. The extension also includes the peer-to-peer communication framework. In a modified version of JSR 257, the P2P communication will exist soon as well.
• Business cards that go to NFC devices and contact details are there? Wow, this is Business Card 2.0 :)
• NFC works within less than 10cm. Its pretty “near”.
• “Touch to share bookmark”… touch two devices together, and voila! there is instant sharing. I’m reminded of old Palm ads when they were pushing their IR technology and beaming business cards across trains between a man and a woman!
• NFC enables new consumer services with mobile devices. Take away that you should just be creative, and lots can happen.

Chris Blizzard, now working at Mozilla and Linux integration, gave a most interesting talk, about Mozilla, and their new mobile initiatives. We managed to speak (but not nearly enough) about the mobile strategy afterwards (i.e. I think limiting it to the n810 or tablet like devices alone, seems myopic; phones are where its at), and I hope the conversation continues. Now for some quick notes.

- mozilla.org, is where products create motion. Been around for just over 10 years now
- Mozilla targets human beings (not developers)
- Focus on protecting open standards
- “Creating Joy!” for users
- Avoid feature creep (this is the secret of add-ons) – control the product, and just say, go build an extension. It isn’t just about customising your experience, but its about keeping the core experience joyous and uncluttered.
- Fix real problems on the web (i.e. pop-up blocking)
- 500 contributors to Firefox 3, 75 Localization teams, 200 people, 11,000 patches, 165+ Million users, added +45 million users in the last 6 months, and doubled in the last year – these are impressive statistics (I for one, am impressed by their developer community)
- Who are we targeting? Read Seth Godin’s blog entry “Why downloading Firefox is like getting into college“. Also, Stephen O’Grady’s Blog “Ode to the Common Man“
- Bring the full web to mobile. FF3 is where great technology for mobile exists.
- Apple has reset the idea of what the Internet on a mobile should be, thanks to the iPhone. They’ve definitely opened up the market for mobile based browsers. Note, no reason to redesign your website for mobiles in the future…
- Fennec – mobile browser experience
- Performance numbers on the n810 – faster than MicroB and WebKit. Not even optimised for ARM (i.e. no atomic locking), but already at a headstart
- Fennec will support add-ons. Touch and keypad versions are coming soon… Keep in mind all this is just getting started
- Android includes WebKit as part of the base platform. Mozilla on Android? Not quite yet, since Google wants only Java based applications. No mention of native applications yet from Google.
- Not really considered Series 60 (it would be nice), no talk of PalmOS, there is some form of Windows Mobile version, but its not released
- Gecko is hard to embed, in comparison to WebKit. The technology needs to improve, so that the gap that WebKit has, doesn’t widen further

Technorati Tags: gecko, webkit, mozilla, chris blizzard, lugradio, lugradio live usa, nokia, handhelds, tablets, mobile web, firefox, community, fennec, android

Not long ago I returned from Mobile Monday Melbourne, and this month I got to see Manny Christophidis from Streamezzo give a talk about what they do. Being my first Mobile Monday event, I had a great amount of fun and learning, and found out that many used MySQL in their work, sometimes passively without even knowing what database sat below them.

Surprised I was, to learn that this event had been going on for nearly two years. If you’re not in the mobile space, you tend to miss out on this not-very-well advertised event, I guess. Seeing as there are more mobile phones being sold these days than personal computers, I think this space is going to get even larger in time to come.

Back to Streamezzo. They make mobile clients, that are really lightweight (100kb Java, and about 200kb Symbian), that realistically serve as ad clients. As common sense would have it, they’ve found that putting ads at the application start and end seem to work the best (i.e. notice when fring is loading, it has a silly message saying “fring is loading…” – replace that with a targeted ad, Streamezzo says) and annoy the user the least.

Streamezzo’s server requires Java and can have either an Oracle or MySQL 4 (or greater) database. Back-end OS can be either Windows 2000 and up or Red Hat Linux.

Some of the more interesting things they’ve done is that they’ve re-skinned an entire mobile phone, and made the device home screen the actual portal. This ensures folk can pull down data based on the location (cell) they’re in. With all the modern rave about the online desktop, man, this sounds like an early version of the online mobile phone.

Applications they developed that caught my eye included:

• a promo for Nelly Furtado, which delivered rich media music (and video). One could preview songs from her latest album, buy the song, buy a ringtone, or preview video clips. These previews incidentally were controlled at the server (so they’re full-length songs in reality, but the server only pushes out say, 5s for a preview). The mashup with online chat seems to make this app pretty cool – if you’re a Nelly fan who got this app downloaded, you’re bound to want to chat to other Nelly fans
• a client for vpod.tv, which is the French version of YouTube. They speak video publishing for the masses, and they definitely use MySQL for their back-end as well

Sadly, Streamezzo’s stuff isn’t open source. They claim that with knowledge of XML, you should be able to create applications pretty quickly. Apparently it can set you back 0.75 Euro cents per active mobile client per month; this doesn’t include the minimum establishment fee as well. One might really be better off with Flash Lite (though I wonder how the free/OSS tools for creation of content fare).

In other quick news, omg.tv organise the event, and one of their specialities is Second Life, and more importantly, the Second Life Cable Network slcn.tv! I’ve got to give this Second Life thing a try, soon. Also, MTX Media develop a lot of primarily Symbian software, but also do Java based stuff and they’ve got some cool things that are out there – a targeted ad for Honda that gives users information about all available Honda’s, but what I found most useful is the Yellow Cab app – book a taxi, via the mobile web, without ever having to make a phone call! Coming to Melbourne in under-3 months, as its proven to work in Sydney. MTX back-ends are all MySQL Enterprise based, for what its worth.

Technorati Tags: mobile monday, mobile monday melbourne, mysql, streamezzo, mobile client, advertising, rich media applications, second life, mtx, java, symbian