{"id":1417,"date":"2009-04-12T00:00:32","date_gmt":"2009-04-12T05:00:32","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/?p=1417"},"modified":"2009-04-12T00:01:13","modified_gmt":"2009-04-12T05:01:13","slug":"how-i-now-drive-a-hyundai-accent-thanks-to-a-google-ad","status":"publish","type":"post","link":"http:\/\/www.bytebot.net\/blog\/archives\/2009\/04\/12\/how-i-now-drive-a-hyundai-accent-thanks-to-a-google-ad","title":{"rendered":"How I now drive a Hyundai Accent, thanks to a Google ad"},"content":{"rendered":"

About a month ago, I was surfing the Net, reading my mail on GMail, and I spotted a smart ad by Kah Bintang<\/a> telling me in a short span of words (in the top — sponsored links in GMail – or it might have been a sidebar link<\/a>) that the new Hyundai Accent 2008 model was a 1.6L car, with a very reasonable price tag.<\/p>\n

Normally, I am blind to ads, but the message itself was very captivating, so I bit, and clicked the link. I arrived at the 2008 Accent Home<\/a>, quickly jumped to its specifications, was impressed by its price tag (compared to the Toyota Vios S that I was driving, this car beats it in many ways), and brought it up in conversation. <\/p>\n

Conversation, you ask? Yes, conversation with my parents. I was telling them it might be a nice car to have, it comes with leather seats, etc. Within a month, I hadn’t realised they had ordered it, and the car arrived early last week, and they handed the keys over to me – an early birthday present. Nifty. Thanks!<\/p>\n

But that’s not the point. I would have never even heard of this car, had it not been for the Google ad. Someone at Kah Bintang, that’s in charge of marketing\/gathering sales\/et al, know that your Google ad, definitely works. In fact, I think the ROI is greater – imagine paying a blogger<\/i> to write a review, versus actually running Google ads? <\/p>\n

If you know the person from Kah Bintang responsible for this, don’t hesitate to have them call me, I’d love to interview them about their forward thinking nature. And I wish I took a screenshot of the ad itself — I can’t seem to replicate it now!<\/p>\n

The Proton Exora<\/b>
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\n\"MIX<\/a>
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\nIn other news, today I was listening to mix.fm<\/a>. I heard them present some fun fact, and then, they tied it in with an advert for the Proton Exora<\/a>. Smart, I’ve seen them do this with Harvey Norman ads before, but that’s just usually with discounts — the fact that with the Exora, they made some effort to expand my knowledge, then lead me back in, it did seem interesting.<\/p>\n

Of course, going to mix.fm’s website, I seem to be a tad disappointed. There has got to be a better way to display ads, no?<\/p>\n

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