{"id":1879,"date":"2010-11-15T01:12:02","date_gmt":"2010-11-15T06:12:02","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/?p=1879"},"modified":"2010-11-15T01:12:17","modified_gmt":"2010-11-15T06:12:17","slug":"disclosure-coming-of-age-kudos-nuffnang","status":"publish","type":"post","link":"http:\/\/www.bytebot.net\/blog\/archives\/2010\/11\/15\/disclosure-coming-of-age-kudos-nuffnang","title":{"rendered":"Disclosure coming of age &#8211; Kudos Nuffnang!"},"content":{"rendered":"<p>Just read a good CNBC article titled\u00a0<a href=\"http:\/\/www.cnbc.com\/id\/40065706\">Bloggers: Asia&#8217;s Next Generation of Product Endorsers<\/a>. Some highlights from Nielsen&#8217;s 2nd quarter Global Consumer Report:<\/p>\n<ul>\n<li>Over 60% of Asian consumers (compared to 43% globally) use social media &#8211; including social networking sites and blogs to help them make purchase decisions<\/li>\n<li>6% of Asian consumers identified &#8220;influential bloggers&#8221; as one of their top 3 trusted sources when making a purchasing decision (compared to only 1% of North Americans and 2% of Europeans)<\/li>\n<li>In China, lots of new foreign brands are flooding the market, and customers have not formed brand loyalty yet, so influence helps<\/li>\n<li>Nuffnang&#8217;s company revenue grew nearly 250% this year, netting them about SGD$10 million, according to co-founder Cheo Ming Sheng<\/li>\n<li>Blogs popular with advertisers (on Nuffnang at least): women&#8217;s blog, focusing on families, with food and tech blogs coming in at a close second<\/li>\n<\/ul>\n<blockquote><p><em><strong>&#8220;When you write an advertorial (online), there (must be) full disclosure that it&#8217;s an advertorial,&#8221; says Cheo. &#8220;It&#8217;s the same as an advertorial in a magazine or newspaper.&#8221;<\/strong><\/em><\/p><\/blockquote>\n<p>Right on Cheo Ming Sheng. Good work Nuffnang. Bloggers, be clear, make sure you disclose clearly what an Advertorial is (newspapers and magazines clearly mark ADVERTORIALs). This will ensure that readers and the audience trust you (and trusting you grows trust in the advertising network too). And you do not mislead the audience (after all, with great power comes great responsibility).<\/p>\n<p>Contrast this to the Nuffnang attitude two years ago (see: <a href=\"http:\/\/www.bytebot.net\/blog\/archives\/2008\/11\/29\/the-real-story-behind-maxis-broadband\">The Real Story behind Maxis Broadband<\/a>). I sincerely believe that Nuffnang is having a coming of age and are realising that non-disclosure (see: <a href=\"http:\/\/www.bytebot.net\/blog\/archives\/2009\/04\/04\/behind-the-scenes-advertising-and-pr-bloggers-and-integrity-making-money-while-being-honest\">Advertising &amp; PR, Bloggers &amp; Integrity: Making Money, While Being Honest<\/a> which was a very popular talk at BarCampKL April 2009), click fraud, etc. is bad. I also believe that this is a natural progression as more and more people understand blogs, social media, and the social nature of the Internet. Largely in part due to traditional agencies playing an active role in this space. Oh, and let&#8217;s not forget metrics.<\/p>\n<p>So kudos to you Nuffnang. May you set a good example for the rest of your competitors in this space. And all the best in expanding to new markets!<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20Disclosure%20coming%20of%20age%20-%20Kudos%20Nuffnang%21&body=http%3A%2F%2Fwww.bytebot.net%2Fblog%2Farchives%2F2010%2F11%2F15%2Fdisclosure-coming-of-age-kudos-nuffnang&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. 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Some highlights from Nielsen&#8217;s 2nd quarter Global Consumer Report: Over 60% of Asian consumers (compared to 43% globally) use social media &#8211; including social networking sites and blogs to help them make purchase decisions 6% of Asian consumers identified &#8220;influential bloggers&#8221; as [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20Disclosure%20coming%20of%20age%20-%20Kudos%20Nuffnang%21&body=http%3A%2F%2Fwww.bytebot.net%2Fblog%2Farchives%2F2010%2F11%2F15%2Fdisclosure-coming-of-age-kudos-nuffnang&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"9491ac8534\" data-email-share-track-url=\"http:\/\/www.bytebot.net\/blog\/archives\/2010\/11\/15\/disclosure-coming-of-age-kudos-nuffnang?share=email\"><span>Email<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-1879\" class=\"share-facebook sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2010\/11\/15\/disclosure-coming-of-age-kudos-nuffnang?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span>Facebook<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-1879\" class=\"share-linkedin sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2010\/11\/15\/disclosure-coming-of-age-kudos-nuffnang?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span>LinkedIn<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-1879\" class=\"share-twitter sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2010\/11\/15\/disclosure-coming-of-age-kudos-nuffnang?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span>Twitter<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[1],"tags":[171,1218,1217,1219,826],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4vJD-uj","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1567,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2009\/07\/28\/churpchurp-nuffnangs-new-twitter-offering","url_meta":{"origin":1879,"position":0},"title":"ChurpChurp: Nuffnang&#8217;s new Twitter offering","date":"28\/7\/2009","format":false,"excerpt":"I've written about Nuffnang in the past, but today, I will focus on their new service ChurpChurp. This is Nuffnang's latest foray into the advertising space - they're into Twitter advertising. All Singapore and Malaysian Twitter users, this is something you should read about and understand. This isn't new Twitter\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm3.static.flickr.com\/2615\/3765018504_78efd4e75b_m.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1407,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2009\/04\/04\/behind-the-scenes-advertising-and-pr-bloggers-and-integrity-making-money-while-being-honest","url_meta":{"origin":1879,"position":1},"title":"Behind the scenes: Advertising and PR, Bloggers and Integrity: Making Money, While Being Honest","date":"4\/4\/2009","format":false,"excerpt":"Today at BarCamp KL, I presented a brand new talk: Advertising and PR, Bloggers and Integrity: Making Money, While Being Honest. Advertising And PR, Bloggers And Integrity Making Money While Being HonestView more presentations from bytebot. The back story On April Fool's Day, I sent out a feeler to see\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1398,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2009\/03\/25\/on-the-mobile-data-business-and-iphones","url_meta":{"origin":1879,"position":2},"title":"On the mobile data business, and iPhones","date":"25\/3\/2009","format":false,"excerpt":"It always makes me smile when I see headlines like this: iPhone can boost mobile data business: Maxis. Lets decompose the article. (And yes, the answer is still that you shouldn't buy a Maxis iPhone 3G.) \"We are seeing exponential potential in mobile data growth. With the launch of iPhone,\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1182,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2008\/11\/29\/the-real-story-behind-maxis-broadband","url_meta":{"origin":1879,"position":3},"title":"The real story behind Maxis Broadband","date":"29\/11\/2008","format":false,"excerpt":"The whole Maxis Broadband advertising spiel is hitting up again in the Malaysian blogosphere, and I think its time I write about their broadband service a little more. Point of observation: lots of the blogosphere, probably get paid [not necessarily monetarily] to write reviews, which are generally crap because they\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":598,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2007\/07\/30\/vice-advertising-moving-to-various-internet-mediums","url_meta":{"origin":1879,"position":4},"title":"Vice-advertising moving to various Internet mediums","date":"30\/7\/2007","format":false,"excerpt":"Brilliant. Alcohol-related advertising is hindered upon quite regularly. Then there's the problem of selling cigarettes. Vices are just finding it harder to advertise, and reach their prospective markets. Hence, I have got to commend Smirnoff. They pick up a bunch of \"A-list\" bloggers, invite them to a party (a launch\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1241,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2008\/12\/19\/on-mobile-readership-and-partial-rss-feeds","url_meta":{"origin":1879,"position":5},"title":"On mobile readership, and partial RSS feeds","date":"19\/12\/2008","format":false,"excerpt":"I've been meaning to write my thoughts down on this for a while. Its on RSS feeds, and mobile readers (two separate issues). Spurred, largely today, thanks to a post titled: You can't afford to lose mobile readers. The author is right - you can't. Mobile readers While I don't\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/1879"}],"collection":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/comments?post=1879"}],"version-history":[{"count":1,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/1879\/revisions"}],"predecessor-version":[{"id":1880,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/1879\/revisions\/1880"}],"wp:attachment":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/media?parent=1879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/categories?post=1879"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/tags?post=1879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}