{"id":2159,"date":"2011-07-18T08:05:34","date_gmt":"2011-07-18T13:05:34","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/?p=2159"},"modified":"2011-07-18T08:05:43","modified_gmt":"2011-07-18T13:05:43","slug":"a-groupon-before-you-close","status":"publish","type":"post","link":"http:\/\/www.bytebot.net\/blog\/archives\/2011\/07\/18\/a-groupon-before-you-close","title":{"rendered":"A Groupon before you close?"},"content":{"rendered":"

It has been nearly half a year since I last wrote<\/a> anything about group buying sites.<\/p>\n

\"GrouponI see Darabif everytime I’m in town. It’s the store thats been around Damansara Uptown for quite some time. I came back recently and noticed a blank spot, and Sara & I debated what was there before. Then we remembered, it was Darabif<\/a>.<\/p>\n

She had purchased<\/a> a group deal for that exact store recently; 349 others bought the deal too. Darabif’s cost? RM2,722.20. Darabif earned after the discount? RM1,221.50 (at a loss of RM1,500.70). But wait, there’s Groupon’s cut which is half of what Darabif was to earn, so Darabif really walked away with RM610.75.<\/p>\n

RM610.75 to feed 349 people nasi lemak and teh tarik for breakfast. That’s RM1.75\/pax. When they usually walk away with RM7.80\/pax. That deal expired June 6 2011. They’ve wound up June 30 2011 (their Facebook fan page suggests<\/a> the nearest location is now Tropicana City Mall). This is the third Groupon the branch had participated in.<\/p>\n

I asked on Twitter if anyone (especially group buying sites) had done studies to see how business fared post-group purchases. No one came back with a response. Google shows many people “studying” this phenomenon in America, with one example being: 5,722 new customers – how can I not love Groupon?<\/a> However, nothing definitive.<\/p>\n

Are you a business that has participated in a group purchase? Did you notice an increase in your customer base after the initial group buying thrill?<\/p>\n

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