{"id":2446,"date":"2012-08-29T01:13:52","date_gmt":"2012-08-29T06:13:52","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/?p=2446"},"modified":"2012-09-04T23:22:58","modified_gmt":"2012-09-05T04:22:58","slug":"zalora-malaysia-ii","status":"publish","type":"post","link":"http:\/\/www.bytebot.net\/blog\/archives\/2012\/08\/29\/zalora-malaysia-ii","title":{"rendered":"zalora malaysia II"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/byte\/7885536378\/\" title=\"Untitled by byte, on Flickr\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8445\/7885536378_652c25b35a_n.jpg?resize=239%2C320\" width=\"239\" height=\"320\" alt=\"Untitled\" align=\"left\" hspace=\"5\" vspace=\"5\" data-recalc-dims=\"1\"\/><\/a>continuing my <a href=\"http:\/\/www.bytebot.net\/blog\/archives\/2012\/08\/16\/zalora-malaysia-some-quick-thoughts\">awe<\/a> with the great go-to-market execution of zalora malaysia, i happened to visit a starbucks over the weekend (my first in quite some time; i prefer drinking my rm2-5 coffee at the club). i also purchased my first frappuccino, normally preferring to go for a long black or a caramel macchiatto. why?<\/p>\n<p>you can thank <a href=\"http:\/\/www.zalora.com.my\/\">zalora<\/a> &amp; <a href=\"http:\/\/www.lazada.com.my\/\">lazada<\/a>. i saw an awesome banner offering a rm30 and rm50 discount.<\/p>\n<p>one thing is clear though is that i could have probably done without the frappuccino. the starbucks staff weren&#8217;t proactive in giving me the voucher, and when prompted they just told me to take it. anyone could grab it basically\u2026<\/p>\n<p>that said, this is smart. in addition to whatever zalora is doing, they&#8217;re also going after the starbucks\/yuppie\/coffee drinking crowd. whom are mostly surfing the internet (no shortage of laptops at this particular starbucks). target market? check.<\/p>\n<p>see the design for the coupons: <a href=\"http:\/\/www.flickr.com\/photos\/byte\/7885534646\/in\/photostream\">zalora<\/a> and <a href=\"http:\/\/www.flickr.com\/photos\/byte\/7885532842\/in\/photostream\">lazada<\/a>.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20zalora%20malaysia%20II&body=http%3A%2F%2Fwww.bytebot.net%2Fblog%2Farchives%2F2012%2F08%2F29%2Fzalora-malaysia-ii&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. 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You may need to create a new email yourself.\" data-email-share-nonce=\"2031ea4f58\" data-email-share-track-url=\"http:\/\/www.bytebot.net\/blog\/archives\/2012\/08\/29\/zalora-malaysia-ii?share=email\"><span>Email<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-2446\" class=\"share-facebook sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2012\/08\/29\/zalora-malaysia-ii?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span>Facebook<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-2446\" class=\"share-linkedin sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2012\/08\/29\/zalora-malaysia-ii?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span>LinkedIn<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-2446\" class=\"share-twitter sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2012\/08\/29\/zalora-malaysia-ii?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span>Twitter<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[25,1,1405],"tags":[773,171,177,1401,1402,725,1400],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4vJD-Ds","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2441,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2012\/08\/16\/zalora-malaysia-some-quick-thoughts","url_meta":{"origin":2446,"position":0},"title":"zalora malaysia: some quick thoughts","date":"16\/8\/2012","format":false,"excerpt":"I'm not your typical shopper, but I've worked with a tonne of e-commerce in my days. From shopping carts to getting the word out, I've probably got to start listing more down here.\u00a0 One of the first shopping malls in Malaysia to me was jipaban. The terms (for sellers) weren't\u2026","rel":"","context":"In &quot;Business&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2476,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2012\/09\/04\/7-eleven-helps-e-commerce-in-taiwan","url_meta":{"origin":2446,"position":1},"title":"7-Eleven helps e-commerce in Taiwan","date":"4\/9\/2012","format":false,"excerpt":"I was recently in Taiwan for my very first trip to the country. Staying at the grand hyatt taipei meant I got to see the taipei 101 all the time. Boy is it tall, and boy was it amazing to see the building that displaced the Kuala Lumpur Twin Towers\u2026","rel":"","context":"In &quot;Business&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2750,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2013\/06\/19\/shopify-off-the-rack-asia-e-commerce-hots-up-in-malaysia","url_meta":{"origin":2446,"position":2},"title":"Shopify, Off The Rack Asia &#8211; e-commerce hots up in Malaysia","date":"19\/6\/2013","format":false,"excerpt":"Some interesting news happening in the Malaysian e-commerce space today. Shopify, the Canadian company, is now in Southeast Asia thanks to SingTel backing. Singapore, Malaysia, Indonesia and India get access to Shopify, and by September, you can work with local payment gateways as SingTel will help Shopify get onboarded. In\u2026","rel":"","context":"In &quot;Business&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm1.staticflickr.com\/55\/119794118_427788b9a8_n.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2646,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2013\/01\/28\/malaysians-its-time-to-support-your-local-business","url_meta":{"origin":2446,"position":3},"title":"Malaysians its time to support your local business","date":"28\/1\/2013","format":false,"excerpt":"Gabey Goh (editor at Digital News Asia) couldn't have said it better in her column in The Star: A nation of beta-testers. It just got re-published on DNA. I have consciously decided that when I'm in KL, I'll only spend my money with businesses that support other local businesses. So\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8228\/8390971215_8e9c3af526_n.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2486,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2012\/09\/05\/my-take-on-rocket-internet","url_meta":{"origin":2446,"position":4},"title":"My take on Rocket Internet","date":"5\/9\/2012","format":false,"excerpt":"I've wanted to write about Rocket Internet ever since reading an article that appeared in SGEntrepreneurs, written by my friend Bernard Leong, titled Are the Samwer Brothers, a.k.a Rocket Internet really that bad for Southeast Asia? That article appeared towards the end of March 2012, and anyone that knows me\u2026","rel":"","context":"In &quot;Business&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm1.staticflickr.com\/59\/210738795_241ea2845d_n.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2660,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2013\/03\/04\/why-a-physical-retail-store-won-out-over-online-purchase-today","url_meta":{"origin":2446,"position":5},"title":"Why a physical retail store won out over an online purchase today","date":"4\/3\/2013","format":false,"excerpt":"I love to buy stuff from Amazon, so why not try buying stuff from Lazada right? This was the case today for the purchase of a juicer (no, not for me). In the end, ESH, a physical store won. Why did I choose physical over e-commerce? Seeing a list of\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2446"}],"collection":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/comments?post=2446"}],"version-history":[{"count":6,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2446\/revisions"}],"predecessor-version":[{"id":2467,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2446\/revisions\/2467"}],"wp:attachment":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/media?parent=2446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/categories?post=2446"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/tags?post=2446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}