I like Twitter. It is the social media that I use the most. Maybe followed by Instagram, since I’ve always liked photography. I don’t spend time on Facebook\/LinkedIn like one would expect. So my energy seems to be Twitter-centric if I’m going to use social media. On my iPhone, Twitter is on the main screen, which tells you I consider it useful :)<\/p>\n
Before the social media apocalypse on the stock market recently, I thought I’d try to pay $99 for Promote Mode<\/strong>. I had been invited for many months but summer seemed like an ideal time to try it. Long story short? Save your $99\/month<\/strong>.<\/p>\n I started with 4,660 followers. Today I have 4,547 followers. Less, how? Why? There was a recent purge of bots and fake followers, and I lost<\/a> 2.64% of followers.<\/p>\n In the end, Twitter said I gained 19 new followers, with 185 promoted tweets, and I had 35% more reach (+107,274). 19 new followers for $99 seems like daylight robbery. I was targeting USA based folk.<\/p>\n When I asked their support if I could switch to the UK, they said it was not possible. The only other option was Japan, and I didn’t realise I had to choose so wisely at the start. And now you can only reactivate the subscription when promote mode gets out of beta (but with such poor performance I am unlikely to do that). <\/p>\n I wasn’t the only one how has had such a poor experience. Ahsan Anis writes, Is Twitter’s promote mode worth the $99 monthly subscription?<\/a> (disappointed<\/em>), Buffer writes How Effective is Twitter Promote Mode? We Tested It for 30 Days.<\/a> (did not renew due to performance, limitations and ease). <\/p>\n Guess they’ll have to find a better way to make me pay to use the service so that the stock price can go up! (I am not an investor in Twitter stock, but really do like the product and want to see them survive in the long term). <\/p>\nShare this:<\/h3>