{"id":569,"date":"2007-06-11T08:57:13","date_gmt":"2007-06-11T13:57:13","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad"},"modified":"2007-06-11T08:57:16","modified_gmt":"2007-06-11T13:57:16","slug":"soup-has-never-tempted-me-more-a-memorable-heinz-ad","status":"publish","type":"post","link":"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad","title":{"rendered":"Soup has never tempted me more &#8211; a memorable Heinz ad"},"content":{"rendered":"<p>I don&#8217;t normally get excited by seeing an ad on television. In fact, I don&#8217;t normally watch &#8220;live&#8221; television that has ads in it, to begin with. But on this cold day in Melbourne, I was blown away by the Heinz soup ad.<\/p>\n<p><center><object height=\"350\" width=\"425\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/VuDf9LiV7TI\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><\/object><\/center><\/p>\n<p>I found that in <b>2002<\/b> Slate had an article about this exact ad. Leo Burnett\/London created it, and I&#8217;m wondering if they&#8217;re reusing it or its just reached Aussie shores. A must read, <a href=\"http:\/\/www.slate.com\/?id=2066008\">Ad Report Card: hot soup, cold comfort<\/a>.<\/p>\n<p>Technorati Tags: <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/heinz\" rel=\"tag\">heinz<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/soup\" rel=\"tag\">soup<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/ad\" rel=\"tag\">ad<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/instant gratification\" rel=\"tag\">instant gratification<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/2 minutes\" rel=\"tag\">2 minutes<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/hot soup\" rel=\"tag\">hot soup<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/cold comfort\" rel=\"tag\">cold comfort<\/a><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20Soup%20has%20never%20tempted%20me%20more%20-%20a%20memorable%20Heinz%20ad&body=http%3A%2F%2Fwww.bytebot.net%2Fblog%2Farchives%2F2007%2F06%2F11%2Fsoup-has-never-tempted-me-more-a-memorable-heinz-ad&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"347b4c13c0\" data-email-share-track-url=\"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad?share=email\"><span>Email<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-569\" class=\"share-facebook sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span>Facebook<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-569\" class=\"share-linkedin sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span>LinkedIn<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-569\" class=\"share-twitter sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span>Twitter<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t normally get excited by seeing an ad on television. In fact, I don&#8217;t normally watch &#8220;live&#8221; television that has ads in it, to begin with. But on this cold day in Melbourne, I was blown away by the Heinz soup ad. I found that in 2002 Slate had an article about this exact [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BShared%20Post%5D%20Soup%20has%20never%20tempted%20me%20more%20-%20a%20memorable%20Heinz%20ad&body=http%3A%2F%2Fwww.bytebot.net%2Fblog%2Farchives%2F2007%2F06%2F11%2Fsoup-has-never-tempted-me-more-a-memorable-heinz-ad&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"347b4c13c0\" data-email-share-track-url=\"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad?share=email\"><span>Email<\/span><\/a><\/li><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-569\" class=\"share-facebook sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span>Facebook<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-569\" class=\"share-linkedin sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span>LinkedIn<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-569\" class=\"share-twitter sd-button share-icon\" href=\"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span>Twitter<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4vJD-9b","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":570,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/12\/twitcash-earn-money-via-your-twitter-or-facebook-account","url_meta":{"origin":569,"position":0},"title":"Twitcash (earn money via your Twitter or Facebook account)","date":"12\/6\/2007","format":false,"excerpt":"As more and more people get on the Twitter and Facebook bandwagon, advertisers are bound to crop up. I bring you, a rather devious ad company, Twitcash. Everytime you place an ad on your \"stream\", you get paid per follower, per post on Twitter, and per friend, per feed item.\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2513,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2012\/09\/26\/offensive-facebook-status-update-on-islam-lands-malaysian-man-in-hot-soup","url_meta":{"origin":569,"position":1},"title":"Offensive Facebook status update on Islam lands Malaysian man in hot soup","date":"26\/9\/2012","format":false,"excerpt":"In today's online beat, you'll see reports of a 25 year old man who's been picked up by the police for questioning on a Facebook post of his. The Star covers it. As does The Malaysian Insider. Some facts that we know from the above two reports: Man made the\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1417,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2009\/04\/12\/how-i-now-drive-a-hyundai-accent-thanks-to-a-google-ad","url_meta":{"origin":569,"position":2},"title":"How I now drive a Hyundai Accent, thanks to a Google ad","date":"12\/4\/2009","format":false,"excerpt":"About a month ago, I was surfing the Net, reading my mail on GMail, and I spotted a smart ad by Kah Bintang telling me in a short span of words (in the top -- sponsored links in GMail - or it might have been a sidebar link) that the\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1320,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2009\/02\/13\/starbucks-with-two-free-wifi-aps","url_meta":{"origin":569,"position":3},"title":"Starbucks with two free wifi APs","date":"13\/2\/2009","format":false,"excerpt":"I've been noticing that more and more Starbucks outlets are not just having the \"timezone\" wireless access point any longer, but also having one named \"Starbucks\". Timezone is available for free, without registration (except in KLCC's concourse), however, the Starbucks AP is provided for by MOL AccessPortal. They're quite annoying.\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3341\/3233740634_99a0b11d59_m.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1708,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2010\/03\/04\/iceland-an-experience","url_meta":{"origin":569,"position":4},"title":"Iceland: An experience","date":"4\/3\/2010","format":false,"excerpt":"We planned for a company meeting to be in Iceland, with just about a month's notice. You can do that, when you're a fairly small company. Having been back from London during the winter, where it was snowing in the New Year, I was not exactly jumping high to visit\u2026","rel":"","context":"In &quot;MariaDB&quot;","img":{"alt_text":"Reykjavik, Iceland","src":"https:\/\/i0.wp.com\/farm5.static.flickr.com\/4041\/4402786386_37e8320528.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2435,"url":"http:\/\/www.bytebot.net\/blog\/archives\/2012\/07\/21\/google-plus-is-missing-opportunities","url_meta":{"origin":569,"position":5},"title":"Google Plus is missing opportunities","date":"21\/7\/2012","format":false,"excerpt":"When I'm in the USA, if I get the time, I do like to consume some television. I'm an odd person - I'm usually watching the advertisements more than the television shows themselves. And the promotions that surround shows. Its very common for advertising for products to have several logos\u2026","rel":"","context":"In &quot;General&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/569"}],"collection":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":0,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}