{"id":605,"date":"2007-08-06T09:52:32","date_gmt":"2007-08-06T14:52:32","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/archives\/2007\/08\/06\/my-first-mobile-monday"},"modified":"2007-08-06T09:52:39","modified_gmt":"2007-08-06T14:52:39","slug":"my-first-mobile-monday","status":"publish","type":"post","link":"http:\/\/www.bytebot.net\/blog\/archives\/2007\/08\/06\/my-first-mobile-monday","title":{"rendered":"My first Mobile Monday"},"content":{"rendered":"

Not long ago I returned from Mobile Monday Melbourne<\/a>, and this month I got to see Manny Christophidis<\/a> from Streamezzo give a talk about what they do. Being my first Mobile Monday event, I had a great amount of fun and learning, and found out that many used MySQL in their work, sometimes passively without even knowing what database sat below them.<\/p>\n

Surprised I was, to learn that this event had been going on for nearly two years. If you’re not in the mobile space, you tend to miss out on this not-very-well advertised event, I guess. Seeing as there are more mobile phones being sold these days than personal computers, I think this space is going to get even larger in time to come.<\/p>\n

Back to Streamezzo. They make mobile clients, that are really lightweight (100kb Java, and about 200kb Symbian), that realistically serve as ad clients. As common sense would have it, they’ve found that putting ads at the application start and end seem to work the best (i.e. notice when fring is loading, it has a silly message saying “fring is loading…” – replace that with a targeted ad, Streamezzo says) and annoy the user the least.<\/p>\n

Streamezzo’s server requires Java and can have either an Oracle or MySQL 4 (or greater) database. Back-end OS can be either Windows 2000 and up or Red Hat Linux.<\/p>\n

Some of the more interesting things they’ve done is that they’ve re-skinned an entire mobile phone, and made the device home screen the actual portal. This ensures folk can pull down data based on the location (cell) they’re in. With all the modern rave about the online desktop<\/a>, man, this sounds like an early version of the online mobile phone. <\/p>\n

Applications they developed that caught my eye included:<\/p>\n