Watch An Entrepreneur’s Life: Gary Vaynerchuk. It is a little less than 8 minutes long, but it is awesome. Some quick points:
- Live life in lifetime value. There’s a great anecdote on looking to hang on to good customers rather than having to find new customers. He cares about who wins the war not the battle (similar saying: it is a marathon, not a sprint).
- Storytelling in business is underrated. Care about the way things get presented. Storytelling is important. Understand what the consumer wants, then backtrack. Tell a story and get them there. This is the difference between marketing & sales. Steve Jobs was a good story teller.
- Content is king. However, content is also a commodity.
- During his Wine Library TV days, it is not just the 40 minutes a day he spent in front of the camera. It’s the 15 hours a week spent replying to every email, tweet, forum message. I guess this is the important thing about building community.
- What drives Gary? The climb to the top of his goal (owning the NY Jets). The journey.