Thinking international
“The market is so small you have to think international” – Mattias Miksche, CEO, Stardoll (TWIST#343).
Sweden has like 9 million people. They don’t think they need to “go global”. They start thinking global. The local market is too small. It’s not like the USA.
I’ve said the same thing about Malaysia (and Singapore) before: why are you building locally if you’re a web-shop? Build, test, prove yourself, but make sure you’re global. 28 million people separated by different language needs will ensure you don’t have much larger than the population of Sweden when it comes to launching a product.
So don’t think about going global after a year. Think about being global from day one.
