{"id":2159,"date":"2011-07-18T08:05:34","date_gmt":"2011-07-18T13:05:34","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/?p=2159"},"modified":"2011-07-18T08:05:43","modified_gmt":"2011-07-18T13:05:43","slug":"a-groupon-before-you-close","status":"publish","type":"post","link":"https:\/\/www.bytebot.net\/blog\/archives\/2011\/07\/18\/a-groupon-before-you-close","title":{"rendered":"A Groupon before you close?"},"content":{"rendered":"

It has been nearly half a year since I last wrote<\/a> anything about group buying sites.<\/p>\n

\"GrouponI see Darabif everytime I’m in town. It’s the store thats been around Damansara Uptown for quite some time. I came back recently and noticed a blank spot, and Sara & I debated what was there before. Then we remembered, it was Darabif<\/a>.<\/p>\n

She had purchased<\/a> a group deal for that exact store recently; 349 others bought the deal too. Darabif’s cost? RM2,722.20. Darabif earned after the discount? RM1,221.50 (at a loss of RM1,500.70). But wait, there’s Groupon’s cut which is half of what Darabif was to earn, so Darabif really walked away with RM610.75.<\/p>\n

RM610.75 to feed 349 people nasi lemak and teh tarik for breakfast. That’s RM1.75\/pax. When they usually walk away with RM7.80\/pax. That deal expired June 6 2011. They’ve wound up June 30 2011 (their Facebook fan page suggests<\/a> the nearest location is now Tropicana City Mall). This is the third Groupon the branch had participated in.<\/p>\n

I asked on Twitter if anyone (especially group buying sites) had done studies to see how business fared post-group purchases. No one came back with a response. Google shows many people “studying” this phenomenon in America, with one example being: 5,722 new customers – how can I not love Groupon?<\/a> However, nothing definitive.<\/p>\n

Are you a business that has participated in a group purchase? Did you notice an increase in your customer base after the initial group buying thrill?<\/p>\n","protected":false},"excerpt":{"rendered":"

It has been nearly half a year since I last wrote anything about group buying sites. I see Darabif everytime I’m in town. It’s the store thats been around Damansara Uptown for quite some time. I came back recently and noticed a blank spot, and Sara & I debated what was there before. Then we […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[1216,1237,1239],"class_list":["post-2159","post","type-post","status-publish","format-standard","hentry","category-general","tag-anecdote","tag-group-buying","tag-groupon"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p4vJD-yP","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/comments?post=2159"}],"version-history":[{"count":1,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2159\/revisions"}],"predecessor-version":[{"id":2160,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2159\/revisions\/2160"}],"wp:attachment":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/media?parent=2159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/categories?post=2159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/tags?post=2159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}