{"id":2446,"date":"2012-08-29T01:13:52","date_gmt":"2012-08-29T06:13:52","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/?p=2446"},"modified":"2012-09-04T23:22:58","modified_gmt":"2012-09-05T04:22:58","slug":"zalora-malaysia-ii","status":"publish","type":"post","link":"https:\/\/www.bytebot.net\/blog\/archives\/2012\/08\/29\/zalora-malaysia-ii","title":{"rendered":"zalora malaysia II"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/byte\/7885536378\/\" title=\"Untitled by byte, on Flickr\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8445\/7885536378_652c25b35a_n.jpg?resize=239%2C320\" width=\"239\" height=\"320\" alt=\"Untitled\" align=\"left\" hspace=\"5\" vspace=\"5\"\/><\/a>continuing my <a href=\"https:\/\/www.bytebot.net\/blog\/archives\/2012\/08\/16\/zalora-malaysia-some-quick-thoughts\">awe<\/a> with the great go-to-market execution of zalora malaysia, i happened to visit a starbucks over the weekend (my first in quite some time; i prefer drinking my rm2-5 coffee at the club). i also purchased my first frappuccino, normally preferring to go for a long black or a caramel macchiatto. why?<\/p>\n<p>you can thank <a href=\"http:\/\/www.zalora.com.my\/\">zalora<\/a> &amp; <a href=\"http:\/\/www.lazada.com.my\/\">lazada<\/a>. i saw an awesome banner offering a rm30 and rm50 discount.<\/p>\n<p>one thing is clear though is that i could have probably done without the frappuccino. the starbucks staff weren&#8217;t proactive in giving me the voucher, and when prompted they just told me to take it. anyone could grab it basically\u2026<\/p>\n<p>that said, this is smart. in addition to whatever zalora is doing, they&#8217;re also going after the starbucks\/yuppie\/coffee drinking crowd. whom are mostly surfing the internet (no shortage of laptops at this particular starbucks). target market? check.<\/p>\n<p>see the design for the coupons: <a href=\"http:\/\/www.flickr.com\/photos\/byte\/7885534646\/in\/photostream\">zalora<\/a> and <a href=\"http:\/\/www.flickr.com\/photos\/byte\/7885532842\/in\/photostream\">lazada<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>continuing my awe with the great go-to-market execution of zalora malaysia, i happened to visit a starbucks over the weekend (my first in quite some time; i prefer drinking my rm2-5 coffee at the club). i also purchased my first frappuccino, normally preferring to go for a long black or a caramel macchiatto. why? you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[25,1,1405],"tags":[773,171,177,1401,1402,725,1400],"class_list":["post-2446","post","type-post","status-publish","format-standard","hentry","category-business","category-general","category-malaysia-thoughts","tag-advertisement","tag-advertising","tag-e-commerce","tag-lazada","tag-partnership","tag-starbucks","tag-zalora"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p4vJD-Ds","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/comments?post=2446"}],"version-history":[{"count":6,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2446\/revisions"}],"predecessor-version":[{"id":2467,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2446\/revisions\/2467"}],"wp:attachment":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/media?parent=2446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/categories?post=2446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/tags?post=2446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}