{"id":2672,"date":"2013-03-15T00:46:26","date_gmt":"2013-03-15T05:46:26","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/?p=2672"},"modified":"2013-03-15T00:46:27","modified_gmt":"2013-03-15T05:46:27","slug":"thinking-about-online-restaurant-reservations","status":"publish","type":"post","link":"https:\/\/www.bytebot.net\/blog\/archives\/2013\/03\/15\/thinking-about-online-restaurant-reservations","title":{"rendered":"Thinking about online restaurant reservations"},"content":{"rendered":"<p>Is the next wave restaurant booking applications for Malaysia? For that, the scene has to change much from restaurateurs.<\/p>\n<p>In London, I had lunch at Heston Blumenthal&#8217;s <a href=\"http:\/\/www.dinnerbyheston.com\/\">Dinner<\/a> at the Mandarin Oriental in Hyde Park. This restaurant has one Michelin star, and is generally booked out up to three months in advance. People clearly want to eat there.<\/p>\n<p>But on the off chance something opens up, a service like <a href=\"http:\/\/www.opentable.com\/\">OpenTable<\/a>\u00a0(not just for online restaurant reservations; is a restaurant management system too) can inform you that an opening exists and it could be great to visit. Foodies love this as there&#8217;s no wait, and restaurants love this as there&#8217;s revenue coming in.<\/p>\n<p>From what I gather, when seasons are low at other OpenTable restaurants, you even snag discounts to eat there. No group buying involved, the restaurant genuinely wants to fill a seat, and everyone should leave the transaction happy.<\/p>\n<p>Malaysia has no Michelin starred restaurants (Mandarin Oriental is the only <a href=\"http:\/\/www.opentable.com\/malaysia-restaurants\">user<\/a> of OpenTable so far in Malaysia). That aside (who&#8217;s to say the ratings mean much), there isn&#8217;t a restaurant I know in Malaysia that has a need for a booking. I can almost always just walk in, leaving a reservation only for a special occasion if I wanted a preferential seat or something on the menu that requires pre-preparation (herbal chicken soup, beggar chicken, etc.).<\/p>\n<p>There are restaurants that require you to queue though. Its culturally acceptable for us to queue and wait for something good (see <a href=\"http:\/\/www.visitpenang.gov.my\/portal3\/where-to-eat\/food-blogger-ck-lam\/nasi-lemak-line-clear.html\">Line Clear nasi kandar<\/a> in Penang, the recent <a href=\"https:\/\/www.facebook.com\/myBurgerLab\">myBurgerLab<\/a> frenzy in PJ, and probably Krispy Kreme doughnuts when it first came to our shores). I&#8217;m not saying its culturally unacceptable to queue in Europe (just look at the queues outside Laduree on Champs-Elysees in Paris). Everyone queues everywhere if something is good.<\/p>\n<p>So it comes back to the type of dining. If its fine, you&#8217;re likely to take time to eat. Some 1.5-2 hours to get thru an appetizer, main course &amp; desert. Its not fast food. You&#8217;re unlikely to queue for 1.5-2 hours under any circumstance just to get food, are you? So a reservation makes sense.<\/p>\n<p>How many such restaurants are there in the Klang Valley, warranting a reservation?<\/p>\n<p>There are times where reservations are invaluable. The whole month of puasa, where Muslims break fast in fancy locations, is probably a good time to make a reservation.<\/p>\n<p>Overall I think the market isn&#8217;t ready for something that involves reservations. There just doesn&#8217;t seem to be a need for it. We have a foodie culture, but visiting many places almost never requires pre-planning.<\/p>\n<p>I remember in Melbourne, a weekend dimsum (Hong Kong style at a place like Plume) works in 1.5h cycles. You got that much time to eat, and then head off. A reservation system there made sense. A multitude of restaurants could also be booked out for months, so again reservations made sense (try getting a booking at the then hot Fifteen restaurant by Jamie Oliver).<\/p>\n<p>So, what do you make reservations for when casually dining in Malaysia?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is the next wave restaurant booking applications for Malaysia? For that, the scene has to change much from restaurateurs. In London, I had lunch at Heston Blumenthal&#8217;s Dinner at the Mandarin Oriental in Hyde Park. This restaurant has one Michelin star, and is generally booked out up to three months in advance. People clearly want [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[25,1405],"tags":[1521,1520,1519],"class_list":["post-2672","post","type-post","status-publish","format-standard","hentry","category-business","category-malaysia-thoughts","tag-booking","tag-restaurant","tag-startupmalaysianmarketplace"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p4vJD-H6","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/comments?post=2672"}],"version-history":[{"count":0,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2672\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/media?parent=2672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/categories?post=2672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/tags?post=2672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}