{"id":2696,"date":"2013-04-16T21:01:31","date_gmt":"2013-04-17T02:01:31","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/?p=2696"},"modified":"2013-04-16T21:01:36","modified_gmt":"2013-04-17T02:01:36","slug":"on-luxury-brands","status":"publish","type":"post","link":"https:\/\/www.bytebot.net\/blog\/archives\/2013\/04\/16\/on-luxury-brands","title":{"rendered":"On luxury brands"},"content":{"rendered":"<p>I&#8217;m not a fan of Louis Vuitton. I just don&#8217;t like the monogram, mainly because it is so heavily counterfeited that you can&#8217;t spot a real from a fake. Some key takeaways from <a href=\"http:\/\/www.ft.com\/intl\/cms\/s\/0\/064f5692-a5fb-11e2-9b77-00144feabdc0.html#axzz2QgIbkRQx\">LVMH unit sales growth disappoints<\/a>:<\/p>\n<ul>\n<li>&#8220;It depends on aspirational demand and new consumers.&#8221; This is true for all luxury products. Austerity measures, economic downturns, etc. will hit you where it hurts.<\/li>\n<li>\n<p><em>\u201cThe risk of ubiquity is that\u00e2\u20ac\u2030.\u00e2\u20ac\u2030.\u00e2\u20ac\u2030.\u00e2\u20ac\u2030the consumer, seeing the same products everywhere, all the time, starts to perceive a brand as being too common,\u201d said analysts at HSBC in a note published in January.<\/em><\/p>\n<\/li>\n<\/ul>\n<p>So if you&#8217;re a luxury brand, exclusivity is important too. A fine balance for growth vs. exclusivity is key it seems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m not a fan of Louis Vuitton. I just don&#8217;t like the monogram, mainly because it is so heavily counterfeited that you can&#8217;t spot a real from a fake. Some key takeaways from LVMH unit sales growth disappoints: &#8220;It depends on aspirational demand and new consumers.&#8221; This is true for all luxury products. Austerity measures, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[25],"tags":[1544,1543,651],"class_list":["post-2696","post","type-post","status-publish","format-standard","hentry","category-business","tag-louis-vuitton","tag-luxury","tag-retail"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p4vJD-Hu","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/comments?post=2696"}],"version-history":[{"count":0,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/2696\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/media?parent=2696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/categories?post=2696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/tags?post=2696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}