{"id":569,"date":"2007-06-11T08:57:13","date_gmt":"2007-06-11T13:57:13","guid":{"rendered":"http:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad"},"modified":"2007-06-11T08:57:16","modified_gmt":"2007-06-11T13:57:16","slug":"soup-has-never-tempted-me-more-a-memorable-heinz-ad","status":"publish","type":"post","link":"https:\/\/www.bytebot.net\/blog\/archives\/2007\/06\/11\/soup-has-never-tempted-me-more-a-memorable-heinz-ad","title":{"rendered":"Soup has never tempted me more &#8211; a memorable Heinz ad"},"content":{"rendered":"<p>I don&#8217;t normally get excited by seeing an ad on television. In fact, I don&#8217;t normally watch &#8220;live&#8221; television that has ads in it, to begin with. But on this cold day in Melbourne, I was blown away by the Heinz soup ad.<\/p>\n<p><center><object height=\"350\" width=\"425\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/VuDf9LiV7TI\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><\/object><\/center><\/p>\n<p>I found that in <b>2002<\/b> Slate had an article about this exact ad. Leo Burnett\/London created it, and I&#8217;m wondering if they&#8217;re reusing it or its just reached Aussie shores. A must read, <a href=\"http:\/\/www.slate.com\/?id=2066008\">Ad Report Card: hot soup, cold comfort<\/a>.<\/p>\n<p>Technorati Tags: <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/heinz\" rel=\"tag\">heinz<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/soup\" rel=\"tag\">soup<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/ad\" rel=\"tag\">ad<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/instant gratification\" rel=\"tag\">instant gratification<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/2 minutes\" rel=\"tag\">2 minutes<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/hot soup\" rel=\"tag\">hot soup<\/a>, <a class=\"performancingtags\" href=\"http:\/\/technorati.com\/tag\/cold comfort\" rel=\"tag\">cold comfort<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t normally get excited by seeing an ad on television. In fact, I don&#8217;t normally watch &#8220;live&#8221; television that has ads in it, to begin with. But on this cold day in Melbourne, I was blown away by the Heinz soup ad. I found that in 2002 Slate had an article about this exact [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-569","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p4vJD-9b","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":0,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bytebot.net\/blog\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}