zalora malaysia II
continuing my awe with the great go-to-market execution of zalora malaysia, i happened to visit a starbucks over the weekend (my first in quite some time; i prefer drinking my rm2-5 coffee at the club). i also purchased my first frappuccino, normally preferring to go for a long black or a caramel macchiatto. why?
one thing is clear though is that i could have probably done without the frappuccino. the starbucks staff weren’t proactive in giving me the voucher, and when prompted they just told me to take it. anyone could grab it basically…
that said, this is smart. in addition to whatever zalora is doing, they’re also going after the starbucks/yuppie/coffee drinking crowd. whom are mostly surfing the internet (no shortage of laptops at this particular starbucks). target market? check.