BBM now does voice calls – will people care?
I’m the only one amongst my close friends & colleagues that still use a BlackBerry. I use it primarily for email. During its heyday, it was dead popular for BBM (BlackBerry Messenger), but group messaging apps like Whatsapp came along to disrupt it.
I see that BlackBerry is now finally offering free calls over WiFi for BBM users. Its unlikely to work on my aging Bold 9700, but I’m holding out for a BB10 device.
Is this a first? No, not really.
In the USA, T-Mobile offered this feature since probably 2007 – see more about UMA (Unlicensed Mobile Access). I used to be dead jealous of friends with these kinds of BlackBerries as they could be in Iceland and still call the USA for free over wifi basically.
Now it comes to everyone on the BlackBerry.
However, is this still important? We’ve had several generations of FaceTime that transmits both voice & video over WiFi. The latest iOS 6 even allows this to happen over the 3G/LTE networks, so Apple has just said it is OK to make use of all that bandwidth even when you’re on a mobile connection.
Is BlackBerry being disruptive with this feature? Far from it. I think many have ditched the platform. I am willing to give BB10 a go, but I have no idea if I’ll stick with it for much longer.
And the connection between FaceTime and BBM? Most BlackBerry users carry an iPhone. Don’t forget to read Mark Suster’s good post on this.