Some recent observations – PR, analysts, press

  1. If you hire a PR firm, you tend to find that they “influence” journalists to write pieces. Fluff pieces even.
  2. If you hire an analyst firm, they tend to be interested in you and start putting you on their subscribers radars. And in all their reports. And naturally press releases.
  3. “Tech press” are more interested in covering M&A, money deals, etc. as opposed to real tech. This democratisation of media has caused the mainstream ones to follow suit too.

These are global observations not limited to a region. Gatekeepers still exist.