About a month ago, I was surfing the Net, reading my mail on GMail, and I spotted a smart ad by Kah Bintang telling me in a short span of words (in the top — sponsored links in GMail – or it might have been a sidebar link) that the new Hyundai Accent 2008 model was a 1.6L car, with a very reasonable price tag.
Normally, I am blind to ads, but the message itself was very captivating, so I bit, and clicked the link. I arrived at the 2008 Accent Home, quickly jumped to its specifications, was impressed by its price tag (compared to the Toyota Vios S that I was driving, this car beats it in many ways), and brought it up in conversation.
Conversation, you ask? Yes, conversation with my parents. I was telling them it might be a nice car to have, it comes with leather seats, etc. Within a month, I hadn’t realised they had ordered it, and the car arrived early last week, and they handed the keys over to me – an early birthday present. Nifty. Thanks!
But that’s not the point. I would have never even heard of this car, had it not been for the Google ad. Someone at Kah Bintang, that’s in charge of marketing/gathering sales/et al, know that your Google ad, definitely works. In fact, I think the ROI is greater – imagine paying a blogger to write a review, versus actually running Google ads?
If you know the person from Kah Bintang responsible for this, don’t hesitate to have them call me, I’d love to interview them about their forward thinking nature. And I wish I took a screenshot of the ad itself — I can’t seem to replicate it now!
The Proton Exora
In other news, today I was listening to mix.fm. I heard them present some fun fact, and then, they tied it in with an advert for the Proton Exora. Smart, I’ve seen them do this with Harvey Norman ads before, but that’s just usually with discounts — the fact that with the Exora, they made some effort to expand my knowledge, then lead me back in, it did seem interesting.
Of course, going to mix.fm’s website, I seem to be a tad disappointed. There has got to be a better way to display ads, no?