Posts Tagged ‘promotion’

Destination Anywhere

I loved the Destination Anywhere album by Jon Bon Jovi back in 1997. It was an interesting time in my growth. It was only recently that I learned of the film (yes, it was an original soundtrack). I managed to watch it today, and its very interesting – a highly recommended watch, especially if you’ve listened to the album. 

It’s a 45-minute movie, and was apparently created to promote the film. It is a dark and very emotional film. Plenty of references to the Hotel Chelsea (which I’ve seen from the outside, read a lot about and has a vivid history). I enjoyed the movie thoroughly. I highly recommend it.

Starbucks with two free wifi APs

I’ve been noticing that more and more Starbucks outlets are not just having the “timezone” wireless access point any longer, but also having one named “Starbucks”. Timezone is available for free, without registration (except in KLCC’s concourse), however, the Starbucks AP is provided for by MOL AccessPortal.
MOL Access Portal at Starbucks...
They’re quite annoying. They make you watch an ad for 30 seconds, before granting you “free” Wifi (in exchange for some information).

The real problem? I run Flash Block in Firefox, and don’t see the ad playing! In fact, once that ad is done with, and you’re done registering (that seems to be a one-off process), you are shown a five-columned website, in where you see relevant information about Starbucks, however, there are three columns that are also blocked via Flask Block (the ads!).

Maybe I’m not the ads target market. Then again, browsers don’t come built-in with ad blockers, or flash blockers, so this probably doesn’t affect majority of the people showing up at Starbucks. I wonder how effective the 30 second ad actually even is?

For folk going to Starbucks, its a win all the way. Two access points, double the chance of having faster Internet. For those going to Coffee Bean? Sigh, Airzed, you’re losing out… For those in other countries where Starbucks makes you pay for the Internet (I’m looking at you America [t-mobile] and Australia [horrendously expensive Telstra]) – you’ve found another reason to move :-)

On another note, I’ve noticed that from February 1 – April 13 2009, Starbucks is running a loyalty program, that rewards you after buying seven tall cups of any beverage – you get the eight one free. Starbucks isn’t normally into these loyalty goodies, so I’m guessing they want to keep you loyal during the down economy (besides, coffee at the mamak is averaging RM1.50-1.80 now).

BBC promoting new shows via personalisation

A great, modern way, to promote a TV series. [spooks] code 9 allows you to upload an image, and play a “game”, that is generated into a movie (a short clip). It takes all of under two minutes to do, and the whole application itself (Flash based) will take about five minutes of your time.

Personalisation, has been taken to the next level. The video below will last for three months, after which all I have are the screenshots. Give it a twirl, you might enjoy it.

my ID; a rendered me (as a Caucasian woman, quite possibly :P)

I like the idea of allowing you to email, or upload to Facebook, or embedding it to your own site. I like how you “play a role” in the mission. You have choices, before the final movie is made. All in all, good job BBC.