Archive for November 2008

Messaging matters

Look at the pitches these articles give. Tell me if you get different messages from them.

The Star says Govt has stopped paying petrol subsidies: Shahrir and The Malaysian Insider says Malaysians are now paying petrol tax.

The Malaysian Insider has 28 comments at the time of this writing… Interactivity. Something traditional media should look into?

To remember in the future:

“After the station operators take their margin of 12.1sen and the oil companies take their margin of 19.1sen, we are left with RM1.69 from RM2.

“If the refinery price is RM1.30 per litre for example, the Government will be taking 39sen per litre as revenue.”

Tab sweep

PickupPal
PickupPal is an interesting concept. Its a web tool to connect drivers and passengers, to help carpool, in various towns, all around the world. This is something I wish I’d known about had I been in Melbourne. I of course only found out about it, thanks to the city of Ontario being silly, and fining them for unregulated transportation. I say fair game for all – this is like hitchhiking 2.0? Good way to make new friends, and I’m guessing it’ll work well, if you already enjoy things like CouchSurfing, for example.

Ordering pizza from Facebook?
Ordering Pizza Hut From Your Facebook Page? It’s on the Way is an interesting read. To know that Pizza Hut crossed $1 billion in online sales in the last 18 months is valuable – to know that now you’re going to do it from your possibly favourite website, with a viral widget, is even more valuable.

Imagine you ordering a pizza, it updating your Facebook status, and another bored friend isn’t sure what to eat in another timezone, and decides to order a pizza. Highly plausible.

Ordering via text/phone[web] (they seem to focus on the iPhone), also makes a lot of sense. Cuts out the need to speak to a human. Cuts out the waiting time.

Artist scatters a thousand of his paintings around London
A great social experiment? Adam Neate left a thousand of his paintings around London, for anyone to pick up. Some people are finding them and placing them on eBay, raking in up to £1,000. And Adam is happy about it – it’ll help people during the upcoming Christmas season.

Radar and Apple
Apple’s bug tracking system is called Radar. Its been notoriously kept closed, unlike most open source projects have. Read more about Open Radar, check out the Google App.

As technology enables people to do more, and more, companies previously setting up virtual roadblocks, will face competition from the community. A lesson to learn.

BBC promoting new shows via personalisation

A great, modern way, to promote a TV series. [spooks] code 9 allows you to upload an image, and play a “game”, that is generated into a movie (a short clip). It takes all of under two minutes to do, and the whole application itself (Flash based) will take about five minutes of your time.

Personalisation, has been taken to the next level. The video below will last for three months, after which all I have are the screenshots. Give it a twirl, you might enjoy it.

my ID; a rendered me (as a Caucasian woman, quite possibly :P)

I like the idea of allowing you to email, or upload to Facebook, or embedding it to your own site. I like how you “play a role” in the mission. You have choices, before the final movie is made. All in all, good job BBC.

Comes with music

I’m not a big fan of listening to music on my mobile phone (though I guess if I was an iPhone user, this might be different), but it seems like all phone manufacturers are now targeting the masses, to show that their phones are all music devices.

I see adverts bombarding me from Nokia, Sony Ericsson, LG, and more, to tell me that a new phone, will also play music for me just fine. Some go so far as to tell me, I can “make the Web by hand” :)

So it comes as no surprise that in Britain, you can get a handset that “Comes With Music” (CWM) for a year, for free, thanks to Nokia. The music continues to be playable after the year is up too. Unlimited downloads?

I can’t wait for this service to be available outside of Britain.

Sales per pax

Was eating out the other day, and found this:
Dragon-i Restaurant is smart!

Dragon-i Restaurant is smart. Sales per pax. Why don’t more folk do this? It makes it easier to go Dutch!

life is like a box of adverts

life is like cost per click adverts. i can display them, i just can’t convert them to clicks.

its a poignant reminder, that in life, my conversion ratio, sucks donkey balls.

its been ages since “life is like a box of chocolates”, eh? bad parody…


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