Colin Charles Agenda

Pages. They are becoming very popular. If you’re a brand, you’ve got to keep track of these things. This is sort of a dump of my thoughts on this.

It was quite common in the day to get a Twitter page. Multiple people can update a Twitter page. There are tools for this, and Twitter has an API. You have desktop tools for this as well.

Facebook pages are common if you have a product or business. The more like’s you get, the higher chance of getting your message spread on the newsfeed. Facebook has an API, and there are tools for this. Multiple people can manage the account.

LinkedIn pages exist. The target audience is a little different. There doesn’t seem to be an API or apps surrounding it, so you end up using the web-based interface. It seems to be the least popular.

Google+ just launched pages. The target audience currently seem to be the alpha geeks. It doesn’t have limitations like Twitter, and I see people posting more long-form status updates that resemble blog postings. It has no API (yet?). It has no multiple user management (yet?). And you have to build a crowd amongst circles, because its still relatively new.

We’re told to be present on all social networks. If you’re a brand, you’d be silly not to be where your audience is. My question is, with all these social networks how do you focus?

Don’t forget, you have to manage your website. American brands are now just pointing to a Facebook page in ads (fb.com/brandname) which is fine, but its something you don’t control. Your website is something you fully control. Your blog is something you fully control. I see things like Clojure Notes and wonder the permanency of something like this.

Facebook looks to be trailblazing and seems like its going to be around for a long time. Your content will live for as long as Facebook lives. Twitter is all temporal content, you forget you even have archives. LinkedIn I have no idea, but there’s always the emails it sends out. Google+ is something that worries me — they’ve killed Buzz, Wave, Orkut, etc. and while you can take your content and run with it, you lose links.

Some people don’t care about continuity of content. I generally do.

Short names. Facebook and Twitter support this. Google+ has something ridiculous in terms of a number.

I read somewhere that the average human can keep track of at most three social networks. I can’t find a reference to this, and I know its not Dunbar’s number.

Walled gardens. If you have a Google+ album, you can’t link to an individual picture. Facebook pages and what is attached to it is not searchable via a search engine. You generally duplicate updates on sites just to keep up with these walled gardens of Web 2.0.

Bottom line: we’re all looking to engage. We all want a large audience. We all want to get the message across. But how much time are we spending on this? When do we get all the tools we need to manage all this “at one go”? Where do we put our eggs in for 2012?

I stumbled upon Google Native Client today. It looks really interesting and you can see why Google seems to be targeting their technologies for the Chrome browser first (link with regards to Dart, their future of JavaScript; quote: “We will strongly encourage Google developers start off targeting Chrome-only whenever possible as this gives us the best end user experience.” – Mark S. Miller).

The promise of better in-browser games for example, is what excites me about this initiative. There is also the promise of better native/traditional desktop apps, running in the web browser. I was at a show recently where I saw this HRM app that is Windows-only and their proposal to run it on Linux? Use virtualization. This is something they might find useful, for example.

Try out the example apps. Its surprisingly easy to get started. On OSX, you can see that when running the Pi example, the Native Client module is using quite a whole load of CPU time (in Chrome, do Window -> Task Manager).

In all that, I learned about Google Chrome’s about:flags. You need to enable Native Client support and restart Chrome to get this all working. There’s a fairly good about:flags resource; clearly lots more things to play with there (and helps me understand what the idea being the ChromeOS/Chromebook is now).

2011 seems to be a good year for both Google I/O and Apple’s WWDC. Google I/O sold out in 59 minutes and Apple’s WWDC sold out in under 10 hours. They’re both held at the Moscone Center and I guess the caps for attendance is usually set at about 4,000-5,000 attendees.

My only beef with this is that the rest of the world is forgotten. It’s only good for the developer sitting in North America (or a similar timezone). In fact folk that need to get corporate approval are probably also forgotten. Launching at 9 or 10am PST is past midnight in China and Singapore for example. Its even later in Japan. What about developers sitting in Sydney & Melbourne?

Google takes an open approach to this. They will have live streaming available and are organising extended events (which again, think about the timezones — they work if you’re all together in San Francisco but you’d be hard pressed to find a venue that will let in twenty geeks at 2-6am). Apple will provide recorded video later to registered developers.

However developers in the rest of the world miss out on all the interactions, face-to-face sessions, hands-on labs, meeting other developers, and all the parties and late-nights in where partnerships get made, and new ideas get formed. The networking is why people go to these conferences, in addition to learning about the latest and greatest. I remember years back at WWDC that people will install the latest beta of OS X on their laptops at WWDC itself!

Sun Microsystems used to boast that JavaOne had over 15,000 attendees. Oracle OpenWorld claims over 41,000 attendees. Maybe its time to grow out of Moscone West and use the whole Moscone Center?

I urge Google and Apple to think about the rest of the world. Yes, we will take time out of our schedules to fly to San Francisco, put up at a hotel, all for the opportunity at being at one of these conferences. Not only for the content, but all the relationships we will make, with other attendees and of course, your engineers.

Google recently launched a Chrome Web Store. The web browser has always had an “appstore” model, considering you could have extensions and plugins. Firefox popularised this.

What the Firefox add-on‘s appstore does not have yet, is paid apps. You can donate to applications, but you can’t buy applications. The Chrome Web Store allows purchasing applications, as evidenced by their top paid apps page. We’re generally already used to buying desktop apps (I write this using MarsEdit which I purchased, and on my toolbar I can already see OmniOutliner and TextMate). If the future is living in your web browser, you will end up buying apps within your web browser. Google is pushing this lifestyle with their ChromeOS Cr-48 notebook.

You get everything you need for the Chrome browser in the web store. Apps (extension of web pages), Extensions (your add-ons), Themes and they also have curated collections (holidays, students, et al).

In other news, go download WOT. You don’t even have to restart Chrome to have it working. This is a bonus over installing stuff on Firefox (though I hear, Firefox 4 will allow you to install extensions without restarting the browser too). I also installed Chrome for a Cause during the one week where the more tabs you opened up, the more you could donate for a cause.

Do you have a favourite Chrome extension/app? Anything I must try?

Today I turned the switch off for Google Friend Connect (something I turned on in February 2009). There is now no longer a social bar when you visit (though most of you read this site via RSS).

There are a myriad reasons as to why I disabled it, but it generally boiled down to the fact that I never figured out how to fully use it. I thought it might be useful for blog readers to connect with each other, but thats what the comments are really for.

Running YSlow or Page Speed, the thing that slowed my blog down the most, seemed to be the Friend Connect social bar. This is expected, but for not providing anything additional, I decided to zap it.

The Business Times still has their Friend Connect enabled, but its not the social bar – they’ve preferred going to using the members gadget. Currently, they have 1,327 folk who are members, while 7,051 people like their Facebook page more. I’m thinking more sites will find that a Facebook widget will benefit more in terms of user engagement.

I thought about utilizing Friend Connect to email newsletters to my “fans”. And while there is newsletter support, only about 10% of the people on my site have opted in to receive a newsletter (to be fair, I never did encourage anyone to signup for a newsletter – and this feature was not around before, as far as I remember). That’s a pretty poor conversion rate. There does not seem to be any other way to connect to members – no way to email them.

I also tried this on another website, a community for fashionistas in Malaysia. It was removed rather quickly, because chatboxes are still preferred, in comparison to Friend Connect!

And then there was the other thing… When I loaded up the blog on my iPad, the Friend Connect social bar would stick on the screen. Did not seem very UI friendly, and I had no intention of fixing it.

I’ve not seen Google put much effort behind Friend Connect any longer, and they seem to have other foci when it comes to being social on the Web. Even during their recent DevFest’s, the whole Friend Connect topic seems to have gone silent.

Thanks to all of you that joined the community, made comments, etc. Goodbye Google Friend Connect.

I was at the Google Maps Malaysia launch at No Black Tie yesterday. All round, the Google chaps did a great job at organising a fun-filled event, which basically meant I got to talk to a lot of friends (it was a combination of Barcamp, open source hackers, entrepreneurs and some new media folk – I think I spotted a smattering of bloggers too), and also meet a few new ones ;-)

• I guess the big deal about yesterday was the launch of http://maps.google.com.my. No longer will you be re-routed to the States, and have to specify, sometimes even up to postcode level. This kind of stuff has mostly been working for a while, but I guess its now official.
• When asked when Street View will come to Malaysia, there was no comment on the timeline.
• I saw KLue being mentioned, but there was no speaker from there. It seems like their event guide has been extracted via a mapplet, and placed on AppSpot, to give you a Events in Malaysia map “overlay”. Pretty cool, and can really be integrated well, into something else…
• VirtualMalaysia spoke at the event, showing how they did some copy/paste of the mapplets, and how they built somewhat of an app out of it. I think Yoon Kit tweets it best:
  

  Virtual Malaysia copy and pasted the javascript for Tourism Msia. @arzumy asks “How much did u charge for it?”. Its our money eh? #mymap

• Back to Mapplets: they’re mini-applications to run in Google Maps. You have data, it can be overlaid with Google Maps. This is worth playing with.
• Not maps related, but the AJAX API’s Playground is a useful learning tool. You can talk to all the Google APIs, and it becomes easy – copy/paste and things happen.
• When its finally time to write code, don’t redo, just reuse – check out gmaps-utility-library. Its all Apache licensed, so convenient to pop into your code.
• Its worth noting that searching for properties to rent/buy should be easier now, considering iProperty.com.my now is also powered by Google Maps.
• Are you a local business? Make sure you add yourself, in the local business centre.
• There were a bunch of international sites using Maps, but the only one that caught my eye was Travellr. I’d have remembered more sites, had the Internet been working…
• Highly amusing to see that there were people from the event management company, trying to show us how to use Google Maps Mobile. Poor girl had “fun” trying to demo this to Yoon Kit, Han, Ditesh, Kevin and I. Problem is, Yoon Kit, Han and I were already playing around with Maps on the mobile for a while, and had been sharing our locations with Latitude with each other for a while (for example, we knew that Han was on a highway about 16 minutes before he arrived for the event!)
• Naturally, no Google event is complete without a t-shirt. We’re all now proud owners of a blue t-shirt, which has a marker that says “I am here.”

Now a bit about the location (which in my opinion, was a little crappy):

• Kudos to Google for getting the valet service going at No Black Tie. I’ve never been there before, but my trusty GPS told me how to get there — and then I thought to myself, wouldn’t it be cool if I had a device, with just Google Maps, and a 3G connection, and some intelligent caching (for when I hit network blindspots), and a GPS chip on board? I’d prefer that any day over Malsingmaps on my Garmin…
• WiFi was fail. Maxis Broadband 3G was fail. It seemed like Celcom was fail. The event location, near the stage, basically meant that you got no Internet. My phone (DiGi) still had EDGE though ;-)
• No Black Tie, doesn’t seem to have the best management. I personally would never hold an event there. Why? Because the management is quite liberal at trying to embarrass the event organisers. I was going to get a beer, when I was told that we were over the RM2,000 quota, and I can’t get a beer. He shows me his chit, saying how much over the tab we are — I don’t need to know this, and this is something you should never tell a customer. Take it up with the organisers, and solve it amicably. But what took the cake? Another bloke asked for two beers and he shouted at the top of his voice, that the tab was dry. I mean this is Google we’re talking about — they’re not exactly a company short on money, and they splurge on things, all the time. I don’t represent Google, but I felt bad for them. For what its worth, in under 3 minutes and 25 seconds Google had extended the tab ;-)