It’s 2015, everyone I know makes use of online banking. In fact in Malaysia you’re getting online banking mobile apps that also take advantage Apple’s fingerprint sensor to give you a quick balance. Yet, you can’t take a photo of a cheque and get yourself credited, like you can do in the USA.
But that’s not the online banking I’m referring to. Online banking as a service or conduit for your physical bank is pretty boring. I’m thinking of the online savings accounts like ING Direct does provide you in Australia — high interest rates due to not having physical bank branches to maintain. Withdrawals or payments are made easy by having access to a cheque book.
So the online banking I’m excited about is the idea of a direct bank.
No bank branches, minimal advertising (have you seen the HSBC ads on the rugby or the many airports one may visit?), mobile first, desktop second, and great telephone support in the local language of choice. ATM withdrawal fees at any network will be reimbursed if less than 5-8 transactions a month (Standard Chartered in Malaysia already manages this). ATMs in critical areas (malls? coffee shops?), with cash deposit as well as coin deposit (Singapore’s DBS has good examples of this). Cheque deposits via snapping a photo on your mobile phone.
What about loans? Let’s do it over the telephone. Since we’ve got the online first mentality, wouldn’t it be cool to provide an interest rate discount if you provided us access to your social media streams? After all the more data we can get about you, the better it is we can provide you with a loan! This can also work for unsecured lines of credit (credit cards, personal loans, etc.) — your creditworthiness can be deemed on how much you’ve demonstrated you can pay (ala Amex), but at the same time once we have more information about you, we can be a lot more efficient (eg. you’ve posted a photo of you in Athens on Instagram; the bank doesn’t have to call you about a potential fraudulent transaction since it knows you’re there). Identity (and encryption) is important, so tying in a service like Keybase.io might make sense to ensure that now I can email my bank about my travel plans. After all banks are already used to using “Secure Mail” to send their private banking customers notes via email…
Hong Kong and Singapore understand electronic payments at point of sale via Octopus cards as well as the NETS system. Australia was way ahead of this trend with EFTPOS (with the ability to cash out at some locations like supermarkets even, thus eliminating the need for you to visit a bank ATM). Malaysia has this ability with MEPS but it has never really taken off. I once had dreams of paying my nasi lemak seller using plastic; that was the promise of SoftSpace (Malaysia’s answer to Square). Execution of buying a unit from CIMB (they white label for them) is nowhere near as easy as Square, which explains why uptake has been extremely slow.
But the time is now. There are more mobile phones in use than there are Malaysians. Many have access to the Internet, either via mobile data or WiFi. Pretty much every establishment today has access to an Internet connection. There is no longer an excuse to not have electronic payments. Its also a lot more efficient for the tax man (from a retailer’s standpoint).
One thing that I’ve not focused on much is regulation; however regulation is something that will eventually change with time (or if you do something first…). South Korea is moving towards this as the FT reports — South Korea moves towards first online-only bank. They plan to only issue one or two licenses, and it seems that DaumKakao is looking towards getting their hands on a license, and offer banking via their popular messaging app, KakaoTalk. “Seoul is introducing web-only banks as part of efforts to deregulate and advance the under-developed financial sector, as it seeks new economic growth drivers.” – something Malaysia can learn a lot from. It’s interesting that China already has some of this in the form of Mybank (backed by Alibaba) and WeBank (backed by Tencent).
There’s also reading material that I found rather interesting, a 2014 McKinsey report — Digital Banking in Asia. The US has something cool via Simple (can draw some great inspiration from their execution).
If you’re interested in solving a hard problem, with a great focus on customer satisfaction, with the ability to be really disruptive, please feel free to drop me an email — firstname.lastname@example.org.