Google Plus is missing opportunities

When I’m in the USA, if I get the time, I do like to consume some television. I’m an odd person – I’m usually watching the advertisements more than the television shows themselves. And the promotions that surround shows.

Its very common for advertising for products to have several logos at the end: usually one from facebook with the page name, and another from twitter with the page name. Nowadays it seems to be getting common to offer a hashtag and this I presume is just useful for Twitter. (though it seems trending data now on google+ also has hashtags.)

Today, for the first time I saw an ad for Google Plus. Used by a television show called sullivan & son. They advertised a facebook page and told fans to “search google plus for sullivan & son”. For a google hangout

I searched Google for sullivan & son and ironically the Google+ page (which has a horrible URL) wasn’t even on the front-page. Google is clearly missing an opportunity here.

Two opportunities: 

  1. short-form URLs (like what provides – in fact you have the option to do if it is not a page, but your own profile)
  2. promoting Google+ profile pages in search results