Some recent observations – PR, analysts, press
- If you hire a PR firm, you tend to find that they “influence” journalists to write pieces. Fluff pieces even.
- If you hire an analyst firm, they tend to be interested in you and start putting you on their subscribers radars. And in all their reports. And naturally press releases.
- “Tech press” are more interested in covering M&A, money deals, etc. as opposed to real tech. This democratisation of media has caused the mainstream ones to follow suit too.
These are global observations not limited to a region. Gatekeepers still exist.
