Do you need the .com?

Conventional wisdom says you need to have the .com in a domain name. Nowadays its backed by the fact that you have the .com easily available on your mobile phone’s popup keyboard as well.

But lately I’ve seen some quality sites launch and they don’t have the .com’s to go with it. AppleWorld.Today. In the past, let’s not forger <re/code> from the AllThingsD folk at Wall Street Journal (also, .net). You’ve always had John Gruber’s Daring Fireball in the .net-namespace.

So maybe you don’t need the .com and you’ll do just fine.

It’s interesting to travel to places like Iceland where its common to see domains with .is. They’re happy using their country code top level domains (TLDs). It parts of Barcelona, its quite common to see .cat.