Apple’s problem – lacking roadmaps

I’ve been an Apple Mac user for a very long time. I didn’t buy the first iPhone (still believing in Nokia and loving the idea of the open Android, and the second phone was the BlackBerry) personally getting on the bandwagon with the iPhone 4. I did buy the first iPad, at a huge 64GB, because it was the only one available on day 2 of the launch.

In recent times, my main Mac has been the MacBook Air. I have a retina iPad Mini and an iPhone 6 Plus. I also sport an Apple Watch. I am generally satisfied with the Apple ecosystem.

However, I’m in the market for new hardware. I’m quite satisfied with the iPhone 6 Plus, so I have no idea if I’ll get the next iPhone that gets released in 2016. Pricing does play a role – a 64GB iPhone 6s Plus is RM4,199! When I bought the 64GB iPhone 6 Plus, the Ringgit-USD exchange rate was a lot better and it only cost me RM3,149 (really on the upper band of what I’d want to pay for a mobile phone that gets about 2 years of use; the 64GB iPhone 6 used to cost RM2,749).

So what do I want? An iPad Pro with a keyboard is likely something I will grab in due time (probably the 9.7″ version since I’m OK with the old size). Do I buy it now, considering its got a different release cycle compared to its bigger brother?

I would love to grab a MacBook and a Mac Mini, but I want to see if there are new updates to the MacBook Air or if that line gets killed (major reason: retina display). And as of this writing, the Mac Mini hasn’t been updated for 655 days. I’m mixed between that and an iMac to be honest. Its all about the fact that I will get more storage out of these machines (512GB on the MacBook Air/MacBook just isn’t enough!)

The MacRumors Buyers Guide states that everything is either a don’t buy/caution/neutral, with the exception of the MacBook (which as I said, has a retina display but brings other pain over my MacBook Air that I’ll have to price in).

NYT says Apple’s iPhone Sales Drop Again, but Services Are a Bright Spot, while Business Insider says It’s time to take a serious look at Tim Cook’s leadership of Apple. The WSJ reports In China, Apple’s Local Competition Takes a Bite Out of Its Revenue. Bloomberg reports Apple’s China Problem Is That Local Phones are Good — and Cheap.

Which brings me to the main point of what I’m after: clear roadmaps. We need modern hardware and predictable release cycles. Because everyone wants to buy the latest, greatest, piece of hardware since these prices don’t go down and Apple doesn’t discount. I think I’m not alone in wanting this, enterprises want this too (in addition to amazing turnaround times for warranties).

I hope Apple goes back into some cycle of predictability even if they don’t release roadmaps. Like we all know we get a new iPhone in September. I’d like this replicated for Macs as well as iPads. This will ensure they probably start churning out better quarterly results as people start planning their purchases.


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