The mytaxi experience

I believe in competition, and when in London, Dublin and Spain, I don’t only rely on the Uber app, but also the Hailo app. A while back I migrated to mytaxi because Hailo got consumed by them.

mytaxi may be Europe’s largest taxi app, but it sure is weird compared to Uber or Grab. Setting it up was “interesting” as pretty much all credit cards would be declined (or my issuing banks clearly worry about fraud too much?). So the fix is to use PayPal. That “just works”.

They have partnered with Lufthansa Miles & More to give you miles for all kinds of money you spend with the app.

When you order, presumably you use WiFi, and you’ll find a cab in no time. But when its time to pay with the app, you’ll need a mobile data connection or have the driver turn on a wifi hotspot, because you’ll have to authorise the payment either via a password (?!?!), or Touch ID (better to configure this). But the whole “confirming” you’re making a payment is clearly added friction in the entire process.

I find it funny that you’re also allowed to provide a tip to the driver. In Europe, this is quite unheard of. Then its the usual rating.

Frictionless experiences, that’s what I’m after. I can’t imagine people use mytaxi and enjoy such an experience at the moment.