Disclosure coming of age – Kudos Nuffnang!

Just read a good CNBC article titledĀ Bloggers: Asia’s Next Generation of Product Endorsers. Some highlights from Nielsen’s 2nd quarter Global Consumer Report:

  • Over 60% of Asian consumers (compared to 43% globally) use social media – including social networking sites and blogs to help them make purchase decisions
  • 6% of Asian consumers identified “influential bloggers” as one of their top 3 trusted sources when making a purchasing decision (compared to only 1% of North Americans and 2% of Europeans)
  • In China, lots of new foreign brands are flooding the market, and customers have not formed brand loyalty yet, so influence helps
  • Nuffnang’s company revenue grew nearly 250% this year, netting them about SGD$10 million, according to co-founder Cheo Ming Sheng
  • Blogs popular with advertisers (on Nuffnang at least): women’s blog, focusing on families, with food and tech blogs coming in at a close second

“When you write an advertorial (online), there (must be) full disclosure that it’s an advertorial,” says Cheo. “It’s the same as an advertorial in a magazine or newspaper.”

Right on Cheo Ming Sheng. Good work Nuffnang. Bloggers, be clear, make sure you disclose clearly what an Advertorial is (newspapers and magazines clearly mark ADVERTORIALs). This will ensure that readers and the audience trust you (and trusting you grows trust in the advertising network too). And you do not mislead the audience (after all, with great power comes great responsibility).

Contrast this to the Nuffnang attitude two years ago (see: The Real Story behind Maxis Broadband). I sincerely believe that Nuffnang is having a coming of age and are realising that non-disclosure (see: Advertising & PR, Bloggers & Integrity: Making Money, While Being Honest which was a very popular talk at BarCampKL April 2009), click fraud, etc. is bad. I also believe that this is a natural progression as more and more people understand blogs, social media, and the social nature of the Internet. Largely in part due to traditional agencies playing an active role in this space. Oh, and let’s not forget metrics.

So kudos to you Nuffnang. May you set a good example for the rest of your competitors in this space. And all the best in expanding to new markets!

Opensource like Android?

This was a story I told quite regularly at OSCON earlier this year and I thought I would share it with everyone here.

I have over the years mentioned that some things in the Linux world poise it to be “the year of the Linux desktop”. Many people say these things, in fact others in the Linux world tend to tell you not to mention it as it might jinx the movement. Well, this year, 2010 is almost coming to an end, so I doubt I would be jinxing anything.

Who cares if it is the year of the Linux desktop? If the mantra was to spread opensource, I think Google has done a bang up job of getting the word out that Android is opensource. I know some people reading that line will cringe and tell me that MeeGo is more opensource, Android is not opensource, etc.

I landed in SFO as usual and I told the immigration officer that I was headed to Portland for OSCON. He wanted to know what OSCON was, and I told him it was a conference where opensource people gathered. He asked me flat out: “You mean, opensource like Android?” I instantly smiled and we got on to talking about Android, mobile phones and he told me how he enjoyed his Android device and he thought that all of us in this “opensource movement” were doing a great thing for his phone. He did make use of the Android Marketplace and he did get quite a few apps from it (free though, he admitted).

I then boarded my connecting to PDX, arriving past midnight, I hit the sack. Breakfast was to be at Burgerville right before the Community Leadership Summit. The waitress asked me if I was in town for some kind of family reunion, and I told her that I was in town for OSCON. She inquired what OSCON was since she had not heard of it and this was the weekend before all the geeks descended upon her. I told her it was a gathering for opensource people, and felt a sense of deja vu when she retorted: “Opensource like Android?” By golly, she had purchased an Android phone, went into depths about the applications, told me more about how she used the Android Marketplace, how she purchased a few apps, but preferred free ones, and so on.

I was making conversation about opensource (and Android devices in particular) with an immigration officer and a waitress, all under twelve hours of me landing in the United States. Its 2010, and even if Linux isn’t king on the desktop, its king on people’s most personal device, their mobile phone. Its what they carry in their pockets, and it’s doing more and more for them as the technology iterates. And this revolution is powered by Linux.

FOSSASIA this week!

I’m stoked to be going to FOSSASIA this week. It is in Ho Chi Minh City (Saigon) in Vietnam from 12-14 November (thats this week on Friday-Sunday). There’s a pretty large amount of activities going on, including a MiniDebConf. There also seem to be a huge amount of topics being covered and some pretty interesting speakers, so I can’t hardly wait.

If you’re into MariaDB or MySQL, come catch me at:

  • Friday, 10.15-10.30am: 15-minute lightning talk on MariaDB
  • Saturday, 3.30-4.30pm: talk on MariaDB
  • Sunday, 9.00-11.00am: a hand’s on workshop introducing you to MariaDB/MySQL

I come into Saigon in the evening on the 11th, and depart in the morning on the 15th, but if you have time and want to catch up, don’t hesitate to drop me a line at colin AT askmonty DOT org.

The Android User Experience

I was in Bangkok recently, and met an Android user who just wanted to know the basics of getting stuff working on his Android. Simple things like tethering, making it into a WiFi hotspot, and more were questions he had. Android logo

I whipped my Nexus One out and told him it all just worked. It’s running Android 2.2. He was impressed. He thought he was also running Android 2.2, until I checked. It was some HTC make that he had purchased recently (circa mid-to-late-2009), and it was running Android 1.6 (if I remember correctly). The fact that I cannot remember is in itself a problem for Android device manufacturers – there are so many out there, and while its great to have choice, it sure as heck complicates things. But that’s a matter for another post.

I told him to get the software upgraded. He had gone back to his place, tried it out, and it didn’t work, since there was no update available. Lucky for him, HTC happened to be a sponsor for BarCamp Bangkok 4. So he went up to their booth to ask, and they told him flat out, there was no Android 2.2 available for his phone. He would have to buy one, and there seemed to be a THB1,000 discount.

This was a phone that is no older than a year. Its similar to my Nexus One in age. It is not operator locked, there is no contract, yet with these Android phones, you are at the mercy of your manufacturer to release a software update to your phone. What is their incentive, considering they are rolling out new hardware on such a regular basis?

I look at Apple, and see iOS4. Support for it goes back all the way to the iPhone 3G (released in 2008). So it does not work on the original iPhone released in 2007, and multitasking only works on the iPhone 3GS (2009) and the new iPhone 4 (2010). But it seems like Apple is giving it a good three year release cycle of support so far.

Android has about a six-month release cycle for the operating system. Device manufacturers are probably releasing new hardware around that time-frame. While people are raving about statistics that over 70% of Android devices out there are running some form of Android 2.x (either 2.1: 40.8% or 2.2: 36.2%), it still leaves about 30% not getting a lot of functionality. Heck, functionality that only 36% of Android users get, the others want! Again I ask: what is a manufacturer’s incentive to release software updates, considering they are rolling out new hardware on such a regular basis?

There is no consistent user-experience across the board. What works on my clean install Android device, is very different to what others who have software carriers mucking with the software, as well as the handset manufacturers. They’re not getting the “pure” Android experience, and they are unable to share experiences with others.

Gingerbread, aka Android 2.3 is just around the corner. It will (likely) work on my Google-issue HTC Nexus One. It will not work on all those other beautiful devices out there, until their manufacturers say they should.

I don’t want to ride a horse since we have no camera

We were in Penang over the weekend for a bit of R&R, a little bit of work, and a lot of eating. We stayed on the beach and on our last afternoon, Sara saw that you could take the horse for a ride on the beach. Guided, of course. I told her to go for it, and she protested, saying we had no cameras on us at the moment.

To which I decided, that we do. In my pocket I carry a HTC Google Nexus One and a BlackBerry Bold 9700. She had on her an iPhone 3G. So between us, we had three rather capable cameras, that do video to boot.

Sara on a horseMy strategy was to do still images with the Bold 9700, and take video using the Nexus One. I have to say the results were quite pleasing. They’re not of the calibre of my Canon PowerShot G10 (which I always seem to have in my backpack these days), or of any of my SLRs (which I’m carrying much less nowadays as I don’t have time to focus on making pictures), but they seem to get the job done of capturing the moments.

I have heard praises of the iPhone 4 and the Nokia N8 (from a camera perspective). I’ve been going to events these days, taking photographs with my Nokia N900, and they seem to be passable, suitable for on-screen viewing. You’re probably wondering what about print, and to that I have a retort: when was the last time you made a print of a photo? I’ve got about four years worth of holiday photos to print for my mother, and we’ve still not gone on to this batch operation.

Today, we are capturing our moments with our most personal devices, the mobile phone. There seems to be a megapixel race in the mobile phone space, like there was in the camera space, but all this gets reversed eventually (see Canon G10 vs G11 for an example). Its about sensor size. It is about the optics. Its about the value-add of having built-in geo-location. It is about the apps.

What makes the iPhone 4 a great phone camera? Not only it’s amazing quality, its HDR capabilities, but also the apps you can use to make better pictures, in-phone. While I was in Istanbul, a colleague was stitching panoramas with his Nokia N900. I’m sure Nokia knows this, with regards to apps on the N8 in the Ovi Store.

Where does this leave pocket camera manufacturers? The low end of what Canon/Nikon make will become less and less useful, as more consumers ditch the second device, and go for the integrated solution. Is the iPhone 4 or the Nokia N8 there? I’ve not played with either for a significant period of time, so I cannot judge.

The Two Apostles But the Nexus One, the BlackBerry Bold and the Nokia N900 already perform better than the first digital camera I owned (a Kodak, from about ten years ago). Heck, they even perform better than the standalone cameras from about five years ago. The image of The 12 Apostles, which has been printed for a gallery show, was from my second digital camera, a Kodak DX3500, and taken in 2002. It was a mere 2.2MP camera!

A very smart photographer Stuart Murdoch once told me “the best camera is the one that you have on you” (someone’s decided to trademark this age old wisdom, unfortunately). His colleague Nigel even discouraged putting on lens caps on lenses, because you never know what you’re going to miss with the lens cap on. Stuart is also the man famous for the “mophone” tag on Flickr – he loved shooting abandoned shopping carts using phonecam’s of yesteryear.

So, when will I look back at this post and say I’ve stopped carrying my Canon G10 equivalent and just rely on whatever is in my pocket? I don’t doubt that SLRs will go out of fashion (they have their uses), but I do think that pocket cameras will eventually disappear and have SIM cards in them. I’m all for device convergence.

Here’s to the age of the phone cameras!

MoSync 2.4 pre-beta available with some juicy new features

I was rather thrilled this past week to note that the team at MoSync have released 2.4-pre-beta, with support for not only Microsoft Windows XP/Vista/7, but also Apple Mac OS X 10.6. Goodbye Windows virtual machine, and hello native Mac app.

Check out the release notes, and you’ll also see some very interesting tid-bits. The largest request that I seem to hear from users is that they would like to target the iOS platforms. Apple iOS devices seem ubiquitous these days, and MoSync is now filling the gap. The highlights:

There’s also improved documentation, with example applications. Check out btServer (makes use of the Bluetooth features) and MapDemo (good example with various map sources).

While there are no binaries for Linux users, there is a guide on how to build MoSync using Ubuntu. I’ve not tried it recently, and the guide is a bit dated, but I expect it to work without too many issues.


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