zalora malaysia: some quick thoughts
I’m not your typical shopper, but I’ve worked with a tonne of e-commerce in my days. From shopping carts to getting the word out, I’ve probably got to start listing more down here.
One of the first shopping malls in Malaysia to me was jipaban. The terms (for sellers) weren’t awesome (have a bunch of stuff scribbled in my notebook that never materialized into a post), and I have no idea how they’re doing in Malaysia today. Strength? Blog advertising network link. Shortly thereafter, I saw postme, run by pos malaysia. I saw ads in the edge and even regular newspapers like the star. Clearly more promise but again, no idea how they’re doing today.
Then came zalora. Its hard to avoid them. Ads on the radio. Loyalty with bcard (seen at borders, starbucks, etc.). Today in email, hsbc cardholders get 15% off on zalora. Almost every other google ad that I see happens to be from zalora.
They’re going strong with mass media. And that’s brilliant because in Malaysia, online shopping/e-commerce have many impediments and zalora is out there spending money to make it better and convince people that buying online makes more sense. Malaysia totally needs this sort of forward thinking. Going beyond just the blogs that are part of blog advertising networks.
Whether zalora succeeds or not in the long term, the money spent on a&p, getting the word out and persuading more people to become online shoppers is highly welcome. It will certainly help lots of independent retailers do well too.