Group buying sites & their false advertising

I just read that Coupang, in South Korea, has been fined for using false information by the Korean Fair Trade Commission to sell beef.

What’s amazing is that there was 117 million won (~USD$108,000) worth of beef sold at a 50% discount. The fine for false advertising, which is common in group buying sites as they beef up copywriting, was 8 million won (~USD7360).

Guess they’re big, but everyone’s got to play by fair rules. I wonder how many other trade commissions look into whacky copywriting in other countries.

Related posts:

  1. Thoughts on group buying sites
  2. Advice from David Ogilvy about group buying
  3. ChurpChurp alcohol advertising on Twitter
  4. Telegraph partnering with online sites
  5. A Groupon before you close?

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