Taylor Swift & the music industry

Catching up on reading, it’s worth reading Taylor Swift is the music industry. There’s good insight as to why she pulled her music from Spotify (an all or nothing deal; contrast with Rdio that still has her albums except the latest 1989).

Today I learned that a music CD in Malaysia costs RM62.90. When I used to buy CDs they cost around RM40 at most. Swift’s album is USD$13.99 + tax.

I’ve pretty much given up buying CDs. I purchased music from the iTunes music store & Amazon MP3s. When Rdio (& Spotify) came out that’s what I ended up using.

So I asked Sara how she was listening to Taylor Swift’s latest hit, Shake it Off, and she told me it was via a YouTube video. Simple reason is that I don’t believe her apartment has a CD player any longer (save for the externally attachable one that Apple sells you).

My friend Imran (popularly known as narmi) tells me that special CDs cost more money. Turns out some people really like the physical copies of artwork, and want to read the thank you notes. If you read the above article, that was one of Swift’s strategies – re-tweeting fan photos with the photos in her album. Smart.

Sales of the album have worked well for Swift. I am just unsure how many will pull this off successfully. Let’s hope that others don’t follow suit & streaming services become more useful (and pay the artistes a lot more).


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