Samsung should learn to take care of their customers

My first Samsung mobile phone was a Samsung Galaxy S3. I still use it as my roaming phone, though mainly all it does now is serve as a device that I plug into a battery pack and let it act as a tethered modem.

The main reason is that its slow. Its old. The software on it is outdated. Keep in mind this was a phone released in May 2012 (I must have gotten it in June 2012). The equivalent iPhone that came out in 2012? The iPhone 5. The iPhone 5 still runs iOS 8 without issue. Samsung is notoriously delayed when it comes to updating software; in fact they rather you buy a new device. No, the average user isn’t going to go around hackery to get the latest Android on it.

So when I see articles like Samsung profits down as smartphone division feels squeeze, I can only chuckle. Knocking off iPhone was a good model, but then you see Xiaomi come into play and do the same thing at 1/3 or 1/4th the price. Updating software – Xiaomi does it every Friday. Samsung requires you to heavily pray for an update, or pay to get a new phone. 

High-end smartphones in Malaysia cost an average of RM2,000. You can buy a computer at this price. Computers typically have a 3-year warranty, and get software updates for 3-5 years. Mobile phones come with a meagre 1-year warranty, if you buy it on plan, it is a 2-year lock-in, and by the time your lock-in is over, you’re buying the next phone (very unlike a computer, eh?). This is why its smart that Apple does iOS updates for years on end (I reckon they focus on 4 generations at any given time).

It’s also interesting to watch the secondhand market. See what last year’s model of an iPhone sells versus a Samsung. 

Samsung needs innovation. It needs leadership. It needs to learn to be more open. 

Will I buy another Samsung phone based on my S3 experience? No. Have I seen any Samsung Note users migrate to the Apple iPhone 6+ yet? No. But again, it is still early days in 2015.


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