Xiaomi selfies beautify you

I’ve not gotten my hands on any Xiaomi kit (yet; I’ve wanted to grab a Mi4 for quite some time now, and the Mi3 before that), but this piece in the WSJ about the Mi4i (india edition) being available caught my eye (China’s Xiaomi Unveils Mi 4i Smartphone in India):

…its automatic photo-retouching setting for selfies, called beautify, does not enlarge eyes the way it does for the Chinese market, where that feature is popular. The beautify feature will smooth wrinkles and lighten skin tone, as it does in other markets

For one, I had no idea that all Chinese selfies from a Xiaomi phone have enlarged eyes. Or elsewhere, wrinkles are smoothened out and the skin tones are lightened. So you’re not capturing the image as is, but some sort of automatic software edited version. Hmm. Read more on beautify at their page (guesses age, gender, then applies one of 36 beauty profiles — smoothens skin, brightens eyes, slims the jaw and more). Apparently, photography was optimised for lightened skin tones.

I’m glad the Mi4i is tailored to have a really long battery life as well. It’s 1/4 the price of a 16GB iPhone in that market (and most; good luck Samsung). 


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