Posts Tagged ‘audible’

Audible: Crush It, The Thank You Economy by Gary Vaynerchuk

I’ve been an Audible subscriber for many years, but it’s only been in recent times that I’m listening to audiobooks a lot more diligently (cutting out many podcasts in favour of this; good production quality and it’s not conversational, means you kind of win in terms of knowledge and time). Why not try Audible and Get Two Free Audiobooks?

Today I’ll talk about two Gary Vaynerchuk books: Crush It!: Why NOW Is the Time to Cash In on Your Passion and The Thank You Economy. These were both very easy listens, and Gary is known as a social media maven with his WineLibrary.tv and now his agency. I didn’t quite enjoy that he went off-script a lot, which made these books very podcast like.

As for the positives? Learn how to build your personal brand, why great content matters, the importance of authenticity in your messaging, and how to monetise your passion and create a new life for yourself. I know social media (or at least I think I do; I was an early adopter of Twitter, Facebook, Instagram, etc.) so it may be useful for some but not necessarily all folk.

The Thank You Economy had a bit more for me:

  • B2B buyers are really also individual customers – there is a human behind the purchasing decision. This is where social and a good relationship makes sense
  • When you spend money, do you spend it back on your customers (i.e. Throw a party) versus spending it thru an intermediary (i.e. Run a billboard ad). This could be interesting from the standpoint of booth vs party
  • Word of mouse (you click nowadays!)
  • JDV Hotels took to social media very well and they have a program to wow guests (and they have empowered their employees). They comb your social media profiles and listen to you. Was very impressed by the authenticity.
  • Handling a public customer complaint is better than praise. Handling criticism > praise. Social media is public. This is important.
  • Business is personal. B2B too.
  • Don’t be afraid to say what you think. But don’t forget to listen
  • The humanisation of business is what social media is doing

There were a few other interesting case studies as well, so I can highly recommend listening or reading The Thank You Economy.

I also found the idea of having a Chief Culture Officer as an interesting idea. His bet on virtual goods, for me at least, wasn’t true (so I tweeted him) — the idea that we’ll all be buying lots of them pretty quickly.

Incidentally, this isn’t the first time I’ve written about him: An Entrepreneur’s Life Video had some notes too.

Many of these tips are timeless, and can be applied even if social media isn’t hot any longer. If you had to pick between the two, I’d go for the Thank You Economy. But why pick, when you can Try Audible and Get Two Free Audiobooks?

What do American digital content sellers have against the rest of the world?

I live in the “rest of the world”. I do not reside in the USA. Why is it I cannot get content that I’m willing to pay for?

As a preamble to this, you might want to read an article in The Economist: Cupertino’s cold warriors: What has Apple got against eastern Europe?.

The iTunes store is a major pain point. I can buy Apple hardware in Malaysia, be it iPhone’s, iPod’s, Macs, and more. But when I visit the iTunes store, I can only purchase apps for the iPhone (the iPad store opened recently). Why can’t I purchase music/movies, legally? So you’ll say why not visit Amazon’s MP3 store. Bam, I can’t make a purchase there either.

The iPad’s come with iBooks. Its a fabulous book reading application. I cannot purchase books from the iBook store, but I can purchase ePub formatted books, say, from O’Reilly’s Safari bookstore. What about the Kindle – its available in quite many locations, but only where AT&T is present – so some rather “odd” countries show up in the availability lists. Why can’t I purchase books, legally?

I’ve been a long-time subscriber to audible. Audiobooks mean I don’t have to take a trip out to the bookstore. Chances are, I might get audiobooks cheaper than the dead-tree versions available in Malaysia. Today I got an email from Audible, telling me there’s a book I might be interested in. True enough, I was interested in The Facebook Effect: The Inside Story of the Company That Is Connecting the World. Who couldn’t be, after listening to the most amazing The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal?

Of course, I get greeted with the magical message:


Download The Facebook Effect: The Inside Story of the Company That Is Connecting the World | David Kirkpatrick | The Facebook Effect: The Inside Story of the Company That Is Connecting the World Audio Book unabridged | Audible Audiobooks | Audible.com

That basically reads:

We’re sorry. Due to publishing rights restrictions, we are not authorized to sell this item in the country where you live.

Sorry David Kirkpatrick, I tried to give you some money, but apparently, you’ve decided to shaft the rest of the world.

Sadly, this situation is not much different in a first world country like Australia. Sure you get the iTunes Music Store (you are paying a premium, in comparison to exchange rates), and eventually the iPad becomes available for sale, but its always behind the US. So its not an isolated third-world 1Malaysia problem. Of course not – Singaporeans still suffer from the lack of the iTunes Music Store, and they’ve been a first world, industrialised nation, since 1996.

When will American content sellers realise that the Internet lacks boundaries?

When will they realise that limiting based on geolocation (Android marketplace) or credit cards (iTunes store) is so 20th century? Incidentally, there’s a petition out there for Google: Enable paid apps for all countries on the Android Market!. Its okay Google, you’re not the only retarded one here – the BlackBerry AppWorld is no better; PayPal is available in Malaysia, but you can’t buy apps either.

You push globalisation to the core, yet you refuse to embrace it.

Give us the content that we want to pay for. It doesn’t matter where we are located. Really.


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