Posts Tagged ‘Star Trek’

Branding mind tricks

So, I just came back from watching Star Trek, which I believe premiered tonight. I’m by no means a Trekkie, but I think the movie was great — you don’t need to be a die-hard fan, to enjoy the show.

Some friends of mine, had already seen the movie last week, as it was available for friends and family of the screening company. Both @mikefoong and @thechannelc didn’t notice the Nokia phone quite early on in the film.

But they did, this time around. Coincidentally, Nokia did sponsor the screening.

Does the mind play tricks when it comes to branding? I know most of the James Bond films have Sony-Ericsson phones there. I distinctly noticed the Nokia, but then again, maybe I always notice phones.