Posts Tagged ‘taxi’

Uber and the Black Cab

My residence in London is the Hyatt Regency London – The Churchill at 30 Portman Square. I’ve been staying there for years and find it to be a phenomenal location with phenomenal staff.

I’ve ordered many Uber’s from there despite there being a taxi rank right outside the hotel. One of the reasons I dislike taxis in London is that not all of them accept credit cards or any form of electronic payment — I’ve got to have cash handy and it is a real hassle.

So why not Hailo? Hailo kind of works but has horrible customer service. Every time I’ve used them be it in London, Singapore or Barcelona, it’s left a bad taste in my mouth. Cabs will claim to have arrived starting the 2.5 minute timer long before they have arrived; if it’s raining enjoy looking for them while you call them only for them to tell you they’re not where they claim to be. In addition they’ll give you £10 coupons that will “expire” on you so you end up paying full fare. The crux of the Hailo problem is that a cab driver is always going to be a cab driver…

During rush hour traffic in London, a Hailo may make sense (since cabs can use lanes reserved for them). So will a UberTAXI. 

Anyway, this isn’t about Hailo. Today I finally tweeted to Uber about the fact that their maps are inaccurate and most drivers never arrive at the front of the Hyatt but at the side, on Seymour Street. It’s incredibly annoying to have to call to get them to come to the front or walk to the side – it’s all added inefficiencies.

The @ replies from the taxi drivers tend to be strong encouraging you to use their services. I’ve never seen this in any market I’ve used Uber in. It’s smart – take it on to social media.

Twitter Notifications

Later on in the day I did take a cab. I wanted to go to Harwood Arms from the Natural History Museum. Of course the cab driver didn’t know where it was so I stated the street name, Walham Grove. Lo and behold, the black cab driver had no idea where this was! I even provided the post code if it helped.

He asked if I had it on my maps. I said I did. He wanted to know the cross road. Even after I told him Farm Lane, he took out the maps and had it in his lap for the whole journey.

This is the same guy whom represents the lot that have studied The Knowledge. In an Uber, at least they would have used the maps. And if there were route inefficiencies I would just complain to Uber from the app and get a refund. Here I paid for the drivers mistakes. In cash.

Are cabs safe from the losing fight?

Taxi prefers Square over regular credit card terminal

As I was getting from the airport to my hotel in Columbus, Ohio, I took a taxi. Upon disembarking, it was time to pay and I noticed a credit card device hanging at the back of the passenger seat (this seems to be more common in the USA these days thankfully). 

However, the driver told me not to swipe it there. He’d prefer to use Square as he would save on fees. So he plugged the Square dongle into his phone, swiped my card, I gave him his tip via the app, signed virtually, and the receipt automatically arrived via email.

A much better workflow for me (since I don’t have to deal with a paper receipt). But it got me thinking. Square charges a 2.75% fee up-front. This is by no means cheap. However it does guarantee the money in your bank account within a day or two.

I’m willing to bet that the device tethered to his cab might charge less (or close to equivalent?), but pay-out over a longer period of time. For whomever installed that device, they’re going to presume that no one uses the credit card terminal. This is the bonus of competition — the consumer isn’t affected (arguably, the consumer experience improved — it wasn’t too long ago that all taxis were cash-only affairs) and the driver wins.

Taxi safe return home service in Seoul

Apparently taxis can be dangerous for ladies at night in Seoul. So there is a program called the Safe Return Home Service now in Seoul.

How does it work? The assumption is that many people have NFC enabled phones. They just need to tap their phone on this NFC-enabled pad, and automatically a text message is sent to one’s guardian giving the taxi’s model, current time & location, and probably more.

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This ensures that you now travel with a better sense of security. Read the press release, which suggests this is a program from SK Planet (I’ve had the pleasure of working with this group in the past).

I think something like this can be really useful in markets like Malaysia, where the taxi system requires a serious overhaul.


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