Posts Tagged ‘Wine Library’

Gary Vaynerchuk: an entrepreneur’s life video

Watch¬†An Entrepreneur’s Life: Gary Vaynerchuk. It is a little less than 8 minutes long, but it is awesome. Some quick points:

  • Live life in lifetime value. There’s a great anecdote on looking to hang on to good customers rather than having to find new customers. He cares about who wins the war not the battle (similar saying: it is a marathon, not a sprint).
  • Storytelling in business is underrated. Care about the way things get presented. Storytelling is important. Understand what the consumer wants, then backtrack. Tell a story and get them ¬†there. This is the difference between marketing & sales. Steve Jobs was a good story teller.
  • Content is king. However, content is also a commodity.
  • During his Wine Library TV days, it is not just the 40 minutes a day he spent in front of the camera. It’s the 15 hours a week spent replying to every email, tweet, forum message. I guess this is the important thing about building community.
  • What drives Gary? The climb to the top of his goal (owning the NY Jets). The journey.

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