Archive for February 2009

Digital Media Consumers

An online survey (500 Malaysians, all online already, and in total, it was 26,000 amongst the countries surveyed) by The Nielsen Company, showed that Malaysians ranked fifth amongst 52 countries for being digital media consumers. The stats (with more from the NST):

  • Malaysians ranked third globally for those that spent more than 20 hours a week watching streamed or downloaded content from the Internet – translation, Malaysians bittorrent a lot, or are in love with YouTube. Video in Malaysia is big, clearly.
  • 53%/41% played(streamed, even)/downloaded video/movie/audio/game content online in December 2008. Translation? The ones with 1mbps broadband lines are streaming YouTube content… How about a local video sharing site, or a local site with content?
  • 85% got on their computers, while only 77% turned on their TV sets – translation, if you’re not advertising online or your media buyers don’t know how to deal with it, its time to find new ones
  • 4% download movies/movie clips more than 30 times in a month – that means about 7.5 TV series that they’re following, or less, but with movies thrown in – eep, no advertising seen
  • 8% download music or other audio files more than 30 times – since there’s no iTunes music store in Malaysia, its probably entirely illegal content

So its skewed. With a broadband penetration rate of about 18% only, they asked the choir, and the results aren’t too surprising. I predict we’ll see more people online in the results of the June/July survey, as we face this economic slowdown, and more people buckle up, stay at home, and still live their lives.

Reply-to-All SMS and Twitter

I was reading How Twitter Was Born, a post that has been going around the Twitterverse for a while. Twitter’s initial use, struck me:

I remember that @Jack’s first use case was city-related: telling people that the club he’s at is happening. “I want to have a dispatch service that connects us on our phones using text.” His idea was to make it so simple that you don’t even think about what you’re doing, you just type something and send it.

That was my initial use of Twitter. I wanted to tell my list of friends, what’s cool, where. Deals. Whom I saw. I never intended to have discussions or conversations, or do things like brand monitoring, and so on.

A few days ago, a friend sent an SMS message to five people, and in the message he said CC: followed by a bunch of names. Imagine if SMS, supported Reply-to-All? Then you’ll have “conversations” amongst many folk (SMS isn’t limited to 160 characters only nowadays – its 160*3!).

Today, my use of Twitter is similar to what it was before. I do write random thoughts, especially when I’m on the mobile web. When on the desktop, I end up using a client like twhirl, to keep track of conversations. I reply. I contribute. I ask questions, and expect to get answers from my collective network.

Definitely interesting to see how my Twitter usage has evolved. In fact, its interesting to see how Twitter itself has evolved. Its now awash with PR/marketing/business types, and a lot are using Twitter as a business tool.

Semi-private vacation locations

A note to my future self…

I really like to have vacations in private spaces. I value my privacy, and enjoy not having to see screaming kids, et al during meals, or when I lounge on the beach. I also like top notch service.

You can get that with the idea of a “private island”. For me, Nikoi Island, off the coast of Bintan, in Indonesia, hits it spot on. It was recommended to me by Adri, and I can’t thank her enough.

Next up, I definitely want to try out Damai, in Bali, also in Indonesia. Sure, its not a private island, but its got luxury villas, and all’s expected to be well. Looks fun, I can even go dolphin watching!

So, while it might not be a private island, it looks fun. More fun than the Eastern & Oriental Penang, might be I’m sure (which I should add, is another top notch hotel – staying in the Penaga Suite, their butler service was excellent, and the whole place, was exquisite).


i