Posts Tagged ‘downloads’

Digital Media Consumers

An online survey (500 Malaysians, all online already, and in total, it was 26,000 amongst the countries surveyed) by The Nielsen Company, showed that Malaysians ranked fifth amongst 52 countries for being digital media consumers. The stats (with more from the NST):

  • Malaysians ranked third globally for those that spent more than 20 hours a week watching streamed or downloaded content from the Internet – translation, Malaysians bittorrent a lot, or are in love with YouTube. Video in Malaysia is big, clearly.
  • 53%/41% played(streamed, even)/downloaded video/movie/audio/game content online in December 2008. Translation? The ones with 1mbps broadband lines are streaming YouTube content… How about a local video sharing site, or a local site with content?
  • 85% got on their computers, while only 77% turned on their TV sets – translation, if you’re not advertising online or your media buyers don’t know how to deal with it, its time to find new ones
  • 4% download movies/movie clips more than 30 times in a month – that means about 7.5 TV series that they’re following, or less, but with movies thrown in – eep, no advertising seen
  • 8% download music or other audio files more than 30 times – since there’s no iTunes music store in Malaysia, its probably entirely illegal content

So its skewed. With a broadband penetration rate of about 18% only, they asked the choir, and the results aren’t too surprising. I predict we’ll see more people online in the results of the June/July survey, as we face this economic slowdown, and more people buckle up, stay at home, and still live their lives.

Firefox Download Day

Its the Firefox Download Day. That not only means Firefox 3 is out, it also means that they’re trying to set a world record, by getting the most downloads of a software package in 24-hours. There’s a nice world map, similar to the kind you might have seen in presentations by Jonathan Schwartz (ok, I prefer seeing the dots per region, rather than the Firefox one :P).

The pending general availability of MySQL 5.1 was announced in April at the MySQL Conference. While I’ve seen 1,400+ attendees (a pleasant problem for the event organisers, as they scurried to get people into overflow rooms, and herd the crowd during food times) show up at the Tech Days in the Philippines, I’m wondering if we can achieve 3 million downloads (the current Firefox counter) within 24-hours? Database software just isn’t as sexy as a web browser… Thats not to say we cannot aim high.

How would you celebrate the release of MySQL 5.1 GA? Worldwide release parties (ala Ubuntu)? Set an aim for “n-number of downloads” in 24-hours?

P/S: Like live stats? Look at the Mozilla Download Counter. Its live, and very cool