Posts Tagged ‘New Media’

Digital Media Consumers

An online survey (500 Malaysians, all online already, and in total, it was 26,000 amongst the countries surveyed) by The Nielsen Company, showed that Malaysians ranked fifth amongst 52 countries for being digital media consumers. The stats (with more from the NST):

  • Malaysians ranked third globally for those that spent more than 20 hours a week watching streamed or downloaded content from the Internet – translation, Malaysians bittorrent a lot, or are in love with YouTube. Video in Malaysia is big, clearly.
  • 53%/41% played(streamed, even)/downloaded video/movie/audio/game content online in December 2008. Translation? The ones with 1mbps broadband lines are streaming YouTube content… How about a local video sharing site, or a local site with content?
  • 85% got on their computers, while only 77% turned on their TV sets – translation, if you’re not advertising online or your media buyers don’t know how to deal with it, its time to find new ones
  • 4% download movies/movie clips more than 30 times in a month – that means about 7.5 TV series that they’re following, or less, but with movies thrown in – eep, no advertising seen
  • 8% download music or other audio files more than 30 times – since there’s no iTunes music store in Malaysia, its probably entirely illegal content

So its skewed. With a broadband penetration rate of about 18% only, they asked the choir, and the results aren’t too surprising. I predict we’ll see more people online in the results of the June/July survey, as we face this economic slowdown, and more people buckle up, stay at home, and still live their lives.

Malaysia Airlines embraces the blogosphere

Anyone that knows me, knows that I am not a big fan of Malaysia Airlines. However, I have to hand it to them, with their new blog, titled Living Malaysian Hospitality (eating, breathing, sleeping MH; MH, their airline code, is now being themed as Malaysian Hospitality, something I think is utter bollocks from their service quality, or lack thereof).

Powered by WordPress 2.5.1, the blog is well-themed, and has been going on since April 2008. For a government-linked company (GLC), I am impressed that they’re embracing modern web technologies, and starting to speak to their customers. They’re giving the company a visible face, and going by the buttons, are not afraid to support Digg, del.icio.us, myspace, and Facebook. They are even hosting videos on YouTube!

They’re brave enough, to print customer letters (from our guests). So far, its all rosy, and they naturally reserve the right to publish only articles that put them in a good light, but Idris Jala has stated: “We want to hear from the customers, whether good or bad.”

This in my opinion can open up the floodgates of complaints, which can then help improve services eventually. There are 30 bloggers at present, and while the blog will not be published in real-time (it takes 24 hours for “approval” – pretty good for a corporate blog), I’m wondering why “Both comments and pings are currently closed.”

Congratulations on opening up MAS, and I sincerely hope that comments will be opened up soon as well. Remember, the whole idea of a blog is not a one-way conversation, which in itself isn’t a conversation. Note that your great competitor, AirAsia’s Tony Fernandes, already writes comments on random blogs…


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